“…The empirical literature examining the socioeconomic characteristics of payday loan clients reveals many trends. Past research suggests that the likelihood of being a payday loan client rises with lower income, less wealth, lower age groups, higher debt levels, lower levels of education, single-parent families and larger families with fewer earners (Islam and Simpson, 2018;Simpson and Islam, 2018;Financial Consumer Agency of Canada, 2016;Lamb, 2016;Bowles et al, 2011;Buckland and Dong, 2008;Gross et al, 2012;Simpson and Buckland, 2009;Devlin, 2005). Other sociodemographic characteristics identified in past research include employment status, financial literacy, marital status, race, gender and home ownership (Hogarth et al, 2003(Hogarth et al, , 2005Devlin, 2005;Wang and Guan, 2017).…”