“…Furthermore, in the literature, there exist several DEA models: assurance region method (Sellers-Rubio and Casado-Dí az, 2018), super-efficiency model (Sharma and Mogha, 2023), multi-stage use of parametric and non-parametric models-the most used is stochastic frontier analysis (Liu and Tsai, 2021), efficiency change over timethe most famous is Malmquist Index (Assaf and Agbola, 2011;Cracolici et al, 2007), allocation models include cost efficiency (Panfilova et al, 2020) revenue efficiency (Oliveira et al, 2013) and profit efficiency and the multiplicative model (Charnes et al, 1982). DEA is a management technique that is being used in many different business disciplines and is growing in popularity, for example, branding (Brown and Ragsdale, 2002), advertising (Cheong and Leckenby, 2006;Hamelin et al, 2022), insurance companies (Kaffash et al, 2020), sports sponsorship (Walraven et al, 2016) and non profit organizations (Coupet et al, 2021a) and also for restaurants (Reynolds and Thompson, 2007).…”