Incubation of membranes prepared from A431 cells with either epidermal growth factor (EGF) or phorbol 12-myristate 13-acetate (PMA) stimulates the transfer of 32phosphate from [y-32P]ATP into 8-10 membrane proteins. The major phosphorylated protein migrates on NaDodSO4/ polyacrylamide gels with an apparent Mr of 180,000, corresponding to the previously identified EGF receptor. Stimulation of EGF receptor phosphorylation by PMA does not require Ca2+, suggesting-that prior activation of protein kinase C is not a prerequisite for phosphate transfer. PMA-enhanced phosphorylation proceeds at 40C and requires Mn2+, both properties of tyrosine-specific protein kinases. Phospho amino acid analysis of the Mr 180,000 receptor band shows that only tyrosine residues are phosphorylated when A431 membranes are treated with either EGF or PMA. Moreover, proteolysis reveals that these residues are located in the same peptides of the receptor. These results demonstrate that a potent tumorpromoting phorbol ester can mimic a critical early response usually elicited by EGF.Phorbol ester tumor promoters are mitogenic and induce phenotypic changes in mammalian cells that resemble transformation by oncogenic viruses (1-3). The mechanisms that direct tumor promotion, transformation, and growth potentiation are not known; however, recent evidence indicates that protein kinases may be involved in mediation of these effects. Transformation by Rous sarcoma virus (RSV) requires the activity of a virally encoded tyrosine-specific protein kinase (4). The viral gene is apparently derived from a normal cellular gene and is present in transformed cells at a level 50-to 100-fold more abundant than in normal cells (5)(6)(7)(8). Tyrosine-specific protein kinase activity is also stimulated after treatment of cells and membranes with several potent polypeptide mitogens, including epidermal growth factor (EGF), insulin, and platelet-derived growth factor (9-11). In several instances, the major substrate for mitogen-stimulated tyrosine phosphorylation is the receptor specific for that particular mitogen (10-14). For EGF and insulin receptors, the tyrosine-specific protein kinase activity is associated with affinity-purified forms of the receptor and is believed to be an integral part of the receptor itself (14,15). The finding that different activators of cell growth enhance phosphorylation of tyrosine residues has led to the speculation that tyrosine-specific protein kinases may represent cellular control elements that regulate normal and pathologic growth.Receptors for phorbol esters (16)(17)(18) are tightly associated with another protein kinase activity (19,20), protein kinase C. Both phorbol binding (19-21) and kinase activity (22)(23)(24) are dependent on the simultaneous presence of Ca2+ and phospholipid. Protein kinase C is activated by diacylglycerol generated after hormonal stimulation of phosphatidyl inositol breakdown (23, 24). However, tumor-promoting phorbol esters can substitute for diacylglycerol in the activation of protein kina...