A strategic communication planning model

Mahoney, James R.

doi:10.4324/9781003177340-7

Cited by 4 publications

(5 citation statements)

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“…In the context of Strategic Communication, this is in accordance with what Mahoney (2023) said that individuals and communities respond differently to climate change messaging based on their values, beliefs, and level of understanding of the issue.…”

Section: A Communication Strategysupporting

confidence: 80%

“…This literature review seeks to investigate current research on communication strategies utilized in tackling climate change and assess their efficacy. In Strategic Communication, the case approach has been adapted to pose questions based on the principles covered in each chapter, which should be applied in the context of the strategic planning project development (Mahoney, 2023).…”

Section: Introductionmentioning

confidence: 99%

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Climate Village Program Advocacy and communication Strategy in Samarinda by PT PLN Persero as a contribution to SDG's Environmental Sector

Adisetiawan,

Nurhajati

2023

JSK

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The existence of tropical forests in East Kalimantan, covering an area of 40.8 million hectares, has been claimed internationally as one of the lungs of the world. This situation causes the Indonesian government to try its best to strengthen the awareness of all parties to maintain ecosystems and nature preservation in East Kalimantan. One state company that is very concerned about this issue is PT PLN (State Power Plant), especially PLN Mahakam Power Plant Control Implementation Unit in Samarinda. PLN strives to continuously assist in several residential areas in the city of Samarinda to provide community-strengthening awareness of environmental protection and nature conservation. This study wants to know how PLN carried out the advocacy strategy for the Village Climate program with partners of the Environmental Office in Samarinda to contribute to achieving SDGs in the environmental sector. Assistance and advocacy to the community are essential to strengthening awareness and sustainable environmental protection behavior. It is inseparable from appropriate communication strategies and implementing intercultural communication locally. This research will use a constructive paradigm with a methodological approach using in-depth interviews with the implementing partners of assistance and advocacy, namely from the environmental office and from PLN, who assist in 12 points of residential areas and educational facilities in the city Samarinda. The results showed that the success of this activity could not be separated from the right communication strategy and the full involvement of various parties to succeed in the Climate Village program in the city of Samarinda.

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Section: A Communication Strategysupporting

confidence: 80%

Section: Introductionmentioning

confidence: 99%

Climate Village Program Advocacy and communication Strategy in Samarinda by PT PLN Persero as a contribution to SDG's Environmental Sector

Adisetiawan,

Nurhajati

2023

JSK

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“…Websites, blogs, podcasts, tweets, infographics, videos, displays, emails, publications (such as regular newsletters posted online or occasionally in hard copy), meetings, media releases, posters, speeches, annual reports, staff meetings, face-to-face meetings with target audiences, and special events are all examples of what the target publics see or experience. These resources support achieving strategic goals (Mahoney, 2023). Technology has significantly changed stakeholder behavior over the last ten years, impacting how companies assess strategic communication's efficacy.…”

Section: Resultsmentioning

confidence: 99%

Social Media as A Strategic Communication Tool in The Development and Promotion of Ecotourism (The Case of a Small and Medium Ecotourism Enterprise in Pangalengan, West Java)

Runtiko,

Rosyadi,

Yamin

et al. 2024

Sodality

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This research explores the role of social media as a strategic communication tool in developing and promoting ecotourism enterprise. The research was conducted by studying five social media used by Ecoethno Leadcampsite, an ecoturism site located in Pengalengan, West Java runned by a Small and Medium Enterprise (SME). This study assesses how social media is used to strengthen the visibility of these destinations, facilitate engagement with tourists, and promote sustainable tourism practices. The research findings show that not all social media are used effectively, and they tend to highlight certain aspects of strategic communication, including tourism activities, resource utilization, and environmental orientation. Strategic communication aspects of travel expenses, timetables, and customer care are relatively not covered in the marketing communications messages. Insights from this research have implications for tourism stakeholders, policymakers, and society in general, demonstrating the need for a paradigm shift towards integrated use of digital technology to promote and build sustainable ecotourism.

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“…Similarly, practising and putting newly acquired knowledge and skills to use can help improve behaviour related to handling food in a healthy manner (Hann et al, 2023). According to Mahoney (2023), the conversion of information into action requires constant planning and management support. In this instance, more investigation is required to identify the barriers to the dissemination of knowledge about safe food handling practises among consumers and food handlers.…”

Section: Discussionmentioning

confidence: 99%

Assessment of Students' Attitudes Towards Food Safety Procedures in Canteen Food Services in Private Basic Schools in Salaga, Ghana

2024

IJFMR

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This study investigates the attitudes of students attending private basic schools in Salaga, Ghana, towards food safety procedures in canteen food services. The objectives of this study were twofold: first, to assess the attitudes of students attending private basic schools in Salaga towards food safety procedures in canteen food services; second, to ascertain the potential relationship between food safety procedures and students' knowledge of food quality.

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A strategic communication planning model

Cited by 4 publications

References 0 publications

Climate Village Program Advocacy and communication Strategy in Samarinda by PT PLN Persero as a contribution to SDG's Environmental Sector

Climate Village Program Advocacy and communication Strategy in Samarinda by PT PLN Persero as a contribution to SDG's Environmental Sector

Social Media as A Strategic Communication Tool in The Development and Promotion of Ecotourism (The Case of a Small and Medium Ecotourism Enterprise in Pangalengan, West Java)

Assessment of Students' Attitudes Towards Food Safety Procedures in Canteen Food Services in Private Basic Schools in Salaga, Ghana

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