A Strategy Engagement in Marketing: A Reviews of the Literature

Sarkum, Sumitro; Pramuka, Bambang Agus; Suroso, Agus

doi:10.31227/osf.io/kw9uz

Cited by 2 publications

(1 citation statement)

References 26 publications

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“…Thus, employees with high levels of engagement are less likely to leave their jobs [143]. Similarly, organizations that effectively implement an employee engagement approach can have significant competitive advantages [144], [145]. For example, these organizations may have a high level of employee retention and productivity [114], [146].…”

Section: Retention Strategiesmentioning

confidence: 99%

Employee Turnover: Causes, Importance and Retention Strategies

Al-Suraihi

Samikon

Alsuraihi

et al. 2021

EJBMR

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This research aims to understand the causes of employee turnover and retention strategies in an organization. Key research findings indicate that employees have several reasons to leave their workplaces, such as job stress, job satisfaction, job security, work environment, motivation, wages, and rewards. Furthermore, employee turnover has a huge impact on an organization due to the costs associated with employee turnover and can negatively impact the productivity, sustainability, competitiveness, and profitability of an organization. However, the organization must understand the needs of its employees, which will help organizations, adopt certain strategies to improve employee performance and reduce turnover. Thus, implementing strategies will increase job satisfaction, motivation and the productivity of individuals and organizations, which can reduce employment problems, absenteeism, and employee turnover.

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Section: Retention Strategiesmentioning

confidence: 99%

Employee Turnover: Causes, Importance and Retention Strategies

Al-Suraihi

Samikon

Alsuraihi

et al. 2021

EJBMR

View full text Add to dashboard Cite

show abstract

Gamification for Stakeholders in the Product Life Cycle

Córdoba-Roldán

Ávila-Gutiérrez

Miranda

et al. 2022

Handbook of Research on Gamification Dynamics and User Experience Design

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This chapter proposes a framework to develop a gamification platform for the activities, processes, and tasks executed by the stakeholders who participate in each stage of life cycle engineering (LCE). For this purpose, a review is made of the most significant aspects of gamification for its application in the LCE of the product. The stakeholders in the LCE must be known and classified to make a gaming experience. It is proposed to establish the relationship between the gameful and playful experiences expected by the stakeholders and the game design elements that allow the introduction of attractive game mechanics in the phases of the product design process. For this goal, it is proposed to gamify through a Kansei Engineering System. This methodology allows incorporating all the potential of the digital and organizational facilitators of Industry 4.0 and developing a cyber-physical holonic platform for the gamification of the LCE.

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A Strategy Engagement in Marketing: A Reviews of the Literature

Cited by 2 publications

References 26 publications

Employee Turnover: Causes, Importance and Retention Strategies

Employee Turnover: Causes, Importance and Retention Strategies

Gamification for Stakeholders in the Product Life Cycle

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