A Strategy to Promote the Competitiveness of Micro, Small and Medium Enterprises (Msme) During the Condition of Covid 19 Pandemics

Rahmadani, Rahmadani; Jefriyanto, Jefriyanto

doi:10.33369/j.akuntansi.11.3.197-208

Cited by 12 publications

(11 citation statements)

References 12 publications

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“…Tidak dipungkiri UMKM memegang peran yang sangat strategis dalam perekonomian Indonesia dan memampu menyerap tenaga kerja yang begitu besar. (Rahmadani & Jefriyanto, 2021).…”

Section: Pendahuluanunclassified

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Pengaruh Pengetahuan Keuangan, Sikap Keuangan Dan Kepribadian Terhadap Perilaku Manajemen Keuangan Pada Pelaku UMKM Di Kecamatan Air Putih Kabupaten Batubara

Tampubolon

Rahmadani

2022

AMBITEK

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The purpose of this research is to know how much influence of financial knowledge, the influence of financial attitude and the influence of personality towards financial management behavior on SMEs at Home Industrial Food on Air Putih Disctricts of Batubara Regency. This research is a quantitative study with a data-collection technique using a questionnaire. This research subject is the whole business of SMEs the Home-cooked culinary Industry, total of 45 SMEs subject. The sample retrieval technique used was non probability sampling through the saturated sampling method. The criteria established are at home culinary industries that make it about income a mounth, old business and number of employees. Primary data processing uses analysis technique statistical package for social science (SPSS) with multiple regression analysis methods and strip analysis. This research there was positive influence of financial knowledge towards financial management behavior, where as negative influence of financial attitude towards financial management behavior on SMEs temporary there was positive influence of personality towards financial management behavior on SMEs Home culinary Industry Air Putih district of Batubara Regency.

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“…Tidak dipungkiri UMKM memegang peran yang sangat strategis dalam perekonomian Indonesia dan memampu menyerap tenaga kerja yang begitu besar. (Rahmadani & Jefriyanto, 2021).…”

Section: Pendahuluanunclassified

“…Kurangnya pemahaman terhadap penerapan laporan keuangan juga masih menjadi persoalan pada UMKM (Rahmadani & Jefriyanto, 2021). Selain pengetahuan keuangan, Sikap keuangan dan kepribadian tentunya juga menjadi salah satu faktor yang dapat mempengaruhi perilaku manajemen keuangan ditengah-tengah masyarakat.…”

Section: Pendahuluanunclassified

Pengaruh Pengetahuan Keuangan, Sikap Keuangan Dan Kepribadian Terhadap Perilaku Manajemen Keuangan Pada Pelaku UMKM Di Kecamatan Air Putih Kabupaten Batubara

Tampubolon

Rahmadani

2022

AMBITEK

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“…Data dianalisis dengan metode SWOT melalui pemetaan faktor-faktor internal (kekuatan dan kelemahan) dan faktor-faktor eksternal (peluang dan ancaman) yang tengah dimiliki oleh UMKM (Rahmadani & Jefriyanto, 2021). Tahapan dalam menyusun matriks SWOT adalah sebagai berikut.…”

Section: Analisis Dataunclassified

Business Development Strategy for Kopi Kita MSME in Purbolinggo East Lampung Based on SWOT Analysis

Larasati

Mela²

2022

ijft

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Kopi Kita is one of the MSME that processes coffee beans into ground coffee. The challenge faced by SMEs is the intense business competition. Therefore it is necessary to formulate the right strategy to overcome this challenge based on the strengths, weaknesses, opportunities and threats that the company has. The purpose of this research is to examine and find out internal and external factors in the company and formulate and obtain relevant business development strategies to be applied to Kopi Kita, Purbolinggo, Lampung. The research method was carried out by observation, interviews, and literature study, while the data were analyzed using the SWOT method. The results of the study show alternative strategies for developing Coffee SME businesses are 1) maintaining and improving product quality, 2) maintaining product price stability, 3) increasing product marketing through digital media, 4) collaborating with the government in providing production facilities and infrastructure, 5) fixing the packaging, 6) maintaining product price stability and highlighting the characteristics and variety of products owned, 7) highlighting the composition contained in the product, 8) implementing rewards and punishment for employees.

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“…"It is undeniable that MSMEs play a very strategic role in the Indonesian economy and are able to absorb such a large workforce." (Rahmadani & Jefriyanto, 2021) [7].One of the MSMEs that has a very important role in the Indonesian economy is the MSMEs in the food and beverage sector. Of the many MSMEs, food and beverage MSMEs are the top 2 in the business sector distribution for MSMEs, which is 16.93%.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Financial Knowledge and Financial Attitudes on Financial Management Behavior: A Study of Food and Beverage Micro-Entrepreneurs in Sail District, Pekanbaru City

Sesmitha¹,

Ruzikna²

2023

International Journal of Science, Technology & Management

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This study aims to determine whether financial knowledge influences financial management behavior, to determine whether financial attitudes affect financial management behavior, and to determine whether financial knowledge and financial attitudes influence financial management behavior. The research method used is quantitative method and uses secondary data and primary data. Primary data was obtained from respondents who were collected through a questionnaire consisting of 19 questions. The sample consisted of 76 respondents from a population of 314 business actors using the cluster sampling technique. The scale of measurement uses a Likert scale. Data analysis included: validity test, reliability test, multicollinearity test, heteroscedasticity test, normality test, multiple linear regression test, t test, f test, and test of the coefficient of determination. The data analysis technique of this research uses SPSS. The findings of this study show that (1) financial knowledge has a significant influence on financial management behavior in micro business actors in Sail District, (2) financial attitudes have a significant influence on financial management behavior in micro business actors in Sail District, and (3) financial knowledge and financial attitudes have a significant influence on financial management behavior in micro business actors in Sail District.

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A Strategy to Promote the Competitiveness of Micro, Small and Medium Enterprises (Msme) During the Condition of Covid 19 Pandemics

Cited by 12 publications

References 12 publications

Pengaruh Pengetahuan Keuangan, Sikap Keuangan Dan Kepribadian Terhadap Perilaku Manajemen Keuangan Pada Pelaku UMKM Di Kecamatan Air Putih Kabupaten Batubara

Pengaruh Pengetahuan Keuangan, Sikap Keuangan Dan Kepribadian Terhadap Perilaku Manajemen Keuangan Pada Pelaku UMKM Di Kecamatan Air Putih Kabupaten Batubara

Business Development Strategy for Kopi Kita MSME in Purbolinggo East Lampung Based on SWOT Analysis

The Influence of Financial Knowledge and Financial Attitudes on Financial Management Behavior: A Study of Food and Beverage Micro-Entrepreneurs in Sail District, Pekanbaru City

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