A Structural Model for Examining how Destination Image, Perceived Value, and Service Quality Affect Destination Loyalty: a Case Study of Orlando

Kim, Soonho; Holland, Stephen M.; Han, Hogyu

doi:10.1002/jtr.1877

Cited by 221 publications

(206 citation statements)

References 80 publications

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“…A majority of studies that emphasize the important of tourists' motivation based on the concept of push motivation (psychological needs) and pull motivation (attraction of the destination) in choosing vacation destination choices have been generally accepted (Kim, Holland & Han 2013).…”

Section: This View Originates From the Motivation Theories (Lopes 201mentioning

confidence: 99%

Beyond the Motivation Theory of Destination Image

Madden¹,

Rashid²,

Zainol³

2016

Tour. hosp. manag.

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Purpose -The existing literature has accepted the view that the destination image can be explained by the motivation theory. According to this theory the destination image can be explained by either the internal motivation of tourists or the external motivation originating from the destination. The purpose of this paper is to critically review the literature to build an appropriate research framework for understanding the formation of destination image by international tourists. Design, Methodology and Approach -The literature pertaining to destination image till recently can be divided into three evolutionary stages with stage boundaries marked by the seminal reviews by Echtner & Ritchie in 1991 and by Pike in 2002. The two main focuses of the destination image research are -measurement and theory of the destination image. The evolution of measurement and theory is reviewed, in this conceptual paper, through these stages justifying the proposed new research framework. Findings -The existing theories do not take in to account some of the modern variables such as perceived risks of travel and the power of social networks that fuel word of mouth. Originality of Research -All the conceptual discussions and views are original.

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Section: This View Originates From the Motivation Theories (Lopes 201mentioning

confidence: 99%

Beyond the Motivation Theory of Destination Image

Madden¹,

Rashid²,

Zainol³

2016

Tour. hosp. manag.

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“…The data was gathered through highly structured questionnaire designed based on scales and items adapted from previous research. Core service quality was measured based on Danaher and Mattsson (1994) research, overall value used Kim et al (2013), customer engagement was based on Vivek et al (2014) and future behavioural intentions borrowed item from Garbarino and Johnson (1999). Item measuring behavioural intentions is "In future I plan to attend shows at HNK".…”

Section: Methodsmentioning

confidence: 99%

“…The research also examines the direction and strength of the influence of overall value and core service quality on the customer engagement. The data was gathered through highly structured questionnaire designed based on scales and items adapted from previous research i. e. Vivek et al (2014), Danaher and Mattsson (1994), Kim et al (2013).…”

Section: Introductionmentioning

confidence: 99%

What Makes the Theatre Audience Return? The Role of Engagement in Predicting Future Behavior

Pap¹,

Dlačić²,

Ham³

2017

Tourism in Southern and Eastern Europe

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Purpose -The purpose of this research is to explore the factors that influence the future behaviour of theatre audience. The authors hypothesized that the audience engagement could be the key factor and the answer to the question: What makes the theatre audience return? Methodology -The research was conducted on a sample of 537 respondents from Croatia that have visited either Croatian National Theatre in Osijek or in Rijeka in the past two years. This precondition was ensured through filter question on the beginning of the survey and 452 respondents have satisfied the precondition. The data was gathered through highly structured questionnaire designed based on scales and items adapted from previous research. Structural equation modelling (SEM) in LISREL was used to analyse the data. Findings -Research results suggest that future behaviour of theatre audience is positively influenced by perceived value of theatre performances and customer engagement. Contradictory to previous findings, quality of performance has no influence on future behaviour. Also, mediator effects are explored. Managerial implications are discussed and suggestions for marketing managers in theatres offered. Originality of the research -This research contributes to the development of the theory on customer engagement in general and in the context of non-profit marketing as well as theatre marketing. It provides the empirically based answers to research questions related to the predictive power of engagement as well as other suggested variables. The study also contributes to understanding the determinants of future behaviour of theatre audience in Croatia.

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“…Some researchers have shown that perceived value influences loyalty both directly and indirectly [18]. The relationship among perceived value, satisfaction, and loyalty has been examined by researchers who focused on the relating paths between perceived value and satisfaction [6], and between perceived value and loyalty [19].…”

Section: Perceived Valuementioning

confidence: 99%

<strong>Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty</strong>

Wang¹,

Yang²,

Han³

et al. 2016

Preprint

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Abstract:This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that perceived value and satisfaction are the direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and tourist loyalty. Finally, this study discusses the theoretical and management implications to boost the tourism industry in the car trip context.

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A Structural Model for Examining how Destination Image, Perceived Value, and Service Quality Affect Destination Loyalty: a Case Study of Orlando

Cited by 221 publications

References 80 publications

Beyond the Motivation Theory of Destination Image

Beyond the Motivation Theory of Destination Image

What Makes the Theatre Audience Return? The Role of Engagement in Predicting Future Behavior

<strong>Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty</strong>

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