A Study Influence of Beauty Youtube Content Characteristics and Personal Tendencies on Behavioral Intentions

The purpose of this study is to use a total of 339 questionnaires through SPSS 24.0 to understand the effect of SNS beauty content usage characteristics and hair style interest on hair management behavior by age, and the results of this study are as follows. First of all, hair management behavior according to SNS beauty content had a positive effect on SNS interest and reliability from teenagers to those in their 50s and older. However, it was confirmed that SNS reliability was somewhat less influential. Second, hair management behavior according to hair style interest showed a positive influence on hair style transformation by age group from 20s to 50s, excluding teenagers. In the conclusion and suggestion of this study, it was found that all age groups are interested in SNS, and the higher the interest in hairstyle, the greater the influence on hair management. However, as the reliability of SNS is low, it is necessary to pay attention to increasing the reliability by providing high-quality and good information on SNS beauty content. We hope that research on the utilization of beauty content according to gender will continue in the future.

Effects of Beauty SNS Usage Characteristics and Hair Style Interest on Hair Care Behavior

Park¹,

Jin²

2022

Beauty Management Behavior According to MZ Generation Beauty Contents Usage Experience and Information Characteristics

Nam¹,

Kim²

2022

The purpose of this study is to find out the beauty management behavior according to the MZ generation beauty contents use experience and information characteristics. The survey was conducted with a total of 311 women from the MZ generation, and frequency analysis, one-way analysis of variance, and Scheffé test were performed with SPSS WIN 25.0. The results of the study showed that, first, the age of the M generation was high, and second, both validity (0.40) and reliability (0.60) of beauty management behavior were found to be reliable. Third, as a result of analyzing the experience of using beauty contents, the usage time of beauty contents was less than 30 minutes to 1 hour, the number of times of referencing reviews and product purchases was 20 or more, and product introduction and makeup were high in the types of beauty contents. relevance, differentiation, diversity, and benefit all showed significant differences. Fourth, the results of differences in beauty management behaviors according to the experience of using beauty contents and fifth, the results of differences in beauty management behaviors according to the characteristics of beauty contents usage information showed significant differences by sub-factors. This study is a study of women of the MZ generation, and if a comparative analysis is c onducted on all MZ generation who use beauty contents in a follow-up study, better results will be obtained. We want to provide implications and help develop the beauty industry.

YouTube Beauty Content Characteristics and Personal Color Perception Effects on Makeup Behavior of Female College Students in Their 20s

Kim,

Kim

2024

The characteristics of beauty YouTube content and the perception of personal color can act as important factors for women in modern society who value personal image. Therefore, this study investigated the effects of YouTube beauty content and personal color perception on makeup behavior of female college students in their 20s and analyzed the relationship between the accurate influence of YouTube beauty content and makeup behavior of women in their 20s according to personal color perception. As a result, first, it was found that reliability among the characteristics of YouTube beauty content affects functional and color-oriented among makeup behaviors, information affects functional and color-oriented behavior, color-oriented behavior, satisfaction efficacy behavior, and entertainment affects fashion-oriented behavior and satisfaction-oriented behavior. On the other hand, it was found that the interactivity of YouTube beauty content only affects fashion-oriented behavior. Second, among the sub-factors of personal color perception, direct perception affects fashion-oriented behavior, satisfaction-effective behavior, and color-oriented behavior among makeup behaviors, and color preference recognition affects function-oriented behavior and color-oriented behavior. And among the sub-factors of personal color perception, external advice was found to affect function-oriented and satisfaction-effective behavior.