“…Compulsive buying has been studied intensively in the social‐psychological literature. One popular approach to understanding this behavioral disorder has been to focus on the impact of psychological factors, such as self‐esteem (e.g., Roberts et al, 2014), self‐congruence (e.g., Japutra, Ekinci, & Simkin, 2019), level of anxiety, and stress (e.g., Weinstein, Mezig, Mizrachi, & Lejoyeux, 2015) and tendency to seek hedonic pleasure (e.g., Horváth & Adıgüzel, 2018). These previous studies suggest that consumers may purchase compulsively with the goal of alleviating anxiety, relieving stress, enhancing self‐esteem, expressing identity, and/or getting repeated excitement from shopping.…”