A Study of Consumer Choice Behavior Determination Applying the Theory of Planned Behavior (TPB) of Functional Cosmetics

Jang, Min-ah; Lee, Jung Min; Bae, Seunghee

doi:10.20402/ajbc.2022.0003

Cited by 5 publications

(3 citation statements)

References 25 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…According to the theory of planned behavior, subjective norms reflect the perceived social pressure to perform the behavior and perceived behavioral control represents the perceived ease or difficulty of performing the behavior (Cheng, 2019;Jang et al, 2022). The study aims to provide insights into the psychological processes that influence consumer behavior.…”

Section: Introductionmentioning

confidence: 99%

Factors affecting the choice of Rohto Vietnam company’s acnes product line

Tran,

Tran

2024

View full text Add to dashboard Cite

The objective of this study is to identify the various elements that influence the decision-making process in selecting the acne product line offered by Rohto Vietnam Company specifically within the context of Ho Chi Minh City, Vietnam. A representative sample consisting of 265 clients who have used acnes’ facial care and acne prevention products within Ho Chi Minh City was gathered and subjected to analysis. This study makes a substantial contribution by investigating the factors that influence consumers' choices for Rohto Vietnam's Acnes product line in Ho Chi Minh City, Vietnam. The results underscore the importance of various factors including safety, aesthetics, brand reputation, pricing, geographical proximity, promotional efforts and social impact in influencing consumer decision-making. Understanding these factors and the implications they carry will help Rohto Vietnam develop targeted marketing strategies to effectively position and support the acne product line which will eventually lead to the attraction and retention of a loyal customer base. The company should place a high level of importance on product safety, allocate resources towards enhancing product aesthetics, establish a robust brand image, carefully evaluate pricing strategies and execute impactful marketing and promotional initiatives. These actions are necessary to meet consumer expectations and strengthen their competitive advantage within the skincare industry.

show abstract

Section: Introductionmentioning

confidence: 99%

Factors affecting the choice of Rohto Vietnam company’s acnes product line

Tran,

Tran

2024

View full text Add to dashboard Cite

show abstract

“…한편, 구매의도는 소비자가 제품 또는 서비스를 구매하고자 할 때의 구매의사 결정과정 중 중요한 변수로 실제 화장품 구매의도 와 기업의 성과 측정에 중요한 변수로 고려된다 (Jeong et al, 2017). Whang & Lee (2010) (Kwon & Sheen, 2018). 가설검증 을 위해 Baron & Kenny (1986)…”

unclassified

Effect of Extrinsic Cues of Cosmetics on Perceived Value and Purchase Intention

Kwon

2023

Asian J Beauty Cosmetol

View full text Add to dashboard Cite

Purpose: This study investigates the mediating effect of perceived value in the relationship between external clues of cosmetics and consumers’ purchase intentions. This study explores how external clues, such as brands and cosmetics package design, contribute to the formation of perceived value, affecting consumers’ active purchase intentions.Methods: Frequency, factor, reliability, and three-step mediated multiple regression analyses were conducted using SPSS Ver. 24.0. A survey conducted with 430 participants who purchased cosmetics in Seoul and the metropolitan area from October 1 to October 20, 2022, provided the basis for the final analysis, with 422 usable responses.Results: External clues, such as brand and package design, exhibit a positive effect on the perceived value of cosmetics and on consumers’ intentions to purchase cosmetics. Second, perceived value was found to have a partial mediating effect on the relationship between external clues of cosmetics and purchase intentions.Conclusion: Consumers demonstrate a significant interest in cosmetics’ brand and package design, emphasizing the importance of these external clues in stimulating consumers’ active attitude and purchase intention by improving the subjective value of cosmetics. External clues to cosmetics can promote positive consumer behavior and encouraging the purchase of cosmetics. Recognizing the pivotal role of the perceived value of cosmetics during consumers’ economic activities, it is suggested that leveraging the external clues of cosmetics can be a marketing tool that can improve sales and enhance product image.

show abstract

“…이와 더불어 네일 관련 제품과 서비스에 대한 다양한 유통 채널들 과 정보 매체의 등장으로 구매 환경이 복잡해지면서 기업들은 생존을 위해 정보를 과잉 생산하게 되었다 (Jang et al, 2022).…”

unclassified

Effects of Nail Service Consumer’s Indecisiveness on Purchase Intention and Purchase Delay

Lee¹,

Ji²,

Park³

2023

Asian J Beauty Cosmetol

View full text Add to dashboard Cite

Purpose: This study aims to verify the reactions of nail service consumers to indecisiveness during the service purchase process and the effect of indecisiveness on purchase intention and purchase delay. Moreover, it examines whether consumers’ indecisiveness affects their purchase intentions and purchase delay differently depending on the content of message framing presented by service providers. Finally, this study provides implications for nail shops to improve consumer satisfaction and their business performance through efficient and empirical data.Methods: A total of 621 questionnaires were distributed to women who experienced indecisiveness while using nail services or who suffered from chronic indecisiveness. Finally, 414 questionnaires were utilized, excluding 207 questionnaires that were unsuitable or inappropriate for the study. SPSS 26.0 and AMOS 26.0 were utilized for frequency analysis, factor analysis, reliability analysis, structural equation model analysis, and χ<sup>2</sup> difference verification.Results: Findings confirmed that indecisiveness during the service purchase process has a significant effect on purchase intention and purchase delay among consumers of nail services. In addition, the message framing presented by the service provider was found to partially moderate the relationship between indecisiveness, purchase intention, and purchase delay of nail service consumers, depending on the message framing content.Conclusion: Consumers’ indecisiveness had a significant effect on their purchase intention and purchase delay. Therefore, nail service providers must develop a strategy that can reduce the factors of nail service consumers’ indecisiveness during the purchase process and improve their business performance by enhancing the personal capabilities of service providers, thereby increasing the satisfaction of nail service customers.

show abstract

A Study of Consumer Choice Behavior Determination Applying the Theory of Planned Behavior (TPB) of Functional Cosmetics

Cited by 5 publications

References 25 publications

Factors affecting the choice of Rohto Vietnam company’s acnes product line

Factors affecting the choice of Rohto Vietnam company’s acnes product line

Effect of Extrinsic Cues of Cosmetics on Perceived Value and Purchase Intention

Effects of Nail Service Consumer’s Indecisiveness on Purchase Intention and Purchase Delay

Contact Info

Product

Resources

About