A study of experience expectations of museum visitors

Sheng, C. L.; Chen, Ming-Chia

doi:10.1016/j.tourman.2011.01.023

Cited by 231 publications

(188 citation statements)

References 12 publications

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“…Expectations are also analysed in other sectors such as adventure tourism (Fluker & Turner, 2000), ecotourism (Khan, 2003), travel agencies (del Bosque et al, 2006), tourist attractions (Sheng & Chen, 2012) and increasingly the volunteering sector (Andereck et al, 2012). It is generally agreed that expectations are formed through previous experience, personal (e.g.…”

Section: Expectationsmentioning

confidence: 99%

“…advertising), personal characteristics (e.g. nationality and gender), attitudes and motivations (Gnoth, 1997;Sheng & Chen, 2012;Zeithaml et al, 1993). Notable omissions in the tourism expectations literature include studies investigating the stability of tourist expectations over time, the psychological process through which expectations are fulfilled at the destination or at the point of service delivery, and the role and influence of factors such as information processing, service atmosphere, age cohort (e.g.…”

Section: Expectationsmentioning

confidence: 99%

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Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

569

333

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Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996). It is 'concerned with all activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these actions' (Engel, Blackwell, & Miniard, 1995, p. 4). CB remains one of the most researched areas in the marketing and tourism fields, with the terms 'travel behaviour' or 'tourist behaviour' typically used to describe this area of inquiry. Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) Tourism, 2014 Vol. 17, No. 10, 872 -909, http://dx.doi.org/10.1080/13683500.2013 four concepts (ego-involvement, loyalty and commitment, family decision-making and novelty-seeking) in an attempt to methodologically advance CB in tourism studies.A lack of comprehensive reviews is not only due to the extensive breadth of the topic area itself, but also because travel behaviour is generally considered as a continuous process that includes varied yet inter-correlated stages and concepts that cannot always be analysed separately (Mill & Morrison, 2002). Tourism researchers have reviewed individual concepts (e.g. Riley, Niininen, Szivas, & Willis, 2001, on loyalty), specific influences (e.g. Moutinho, 1993, on social influences on CB), and particular research contexts (e.g. Hong, Lee, L...

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Section: Expectationsmentioning

confidence: 99%

Section: Expectationsmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

569

333

View full text Add to dashboard Cite

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“…Their results reveal a multidimensional experience, involving personalized learning, social benefits and aesthetic experience. Sheng and Chen [74] identify five types of experience expectations: easiness and fun, cultural entertainment, personal identification, historical reminiscence and escapism. According to Beeho and Prentice [75], the experience of heritage tourists derives from the combination of settings at an attraction with consumer thoughts, feelings, emotional reactions, activities, evaluation and stimulation through sensation.…”

Section: The Tourism Experience At Heritage Sitesmentioning

confidence: 99%

Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework

2017

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Sustainable tourism research has attracted wide interest from scholars and practitioners. While several heritage sites are mandated to provide optimum visitor satisfaction with increasing competition in the market, managers of heritage sites face growing challenges in striking a balance between consumption and conservation. This calls for promoting more sustainable behaviours among consumers of heritage. This study proposes a conceptualization of sustainable behaviour for heritage consumers. Using the attitude-behaviour relationship underpinned by the Theory of Reasoned Action, it develops and proposes a conceptual framework that integrates visitors' heritage experiences, their attachment to heritage sites, and their general and site-specific sustainable heritage behaviour and presents their interrelationships as proposed hypotheses. Theoretical contributions and practical implications for heritage site managers are discussed.

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“…Referring to Sheng & Chen (2012), Brand Trust is divided into two dimensions in this study. Brand Reliability refers to expecting the transactional subject being reliable and the claimed contents being worthy of trust and being able to satisfy customer demands.…”

Section: Contribution Of This Paper To the Literaturementioning

confidence: 99%

A Study on the Effects of Word-of-Mouth on Brand Trust in Tourism Industry

2017

EURASIA J MATH SCI T

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From the statistical data of World Tourism Organization on the number and average growth of travelers and the travel income, Asia-Pacific Region presents the best potential in tourism markets. A lot of visitors would choose to receive information through Word-of-Mouth when planning a tour. The Word-of-Mouth experiences and shared information could induce a visitor's travel demands. It therefore becomes a primary issue for the marketing in tourism industry to understand the function of Word-of-Mouth on a visitor's trust and employment of a tourism business brand. Taking EasyTravel as the research subject, the questionnaire survey is preceded through e-mails. With convenience sampling, total 1000 copies of questionnaires are distributed to the web members of EasyTravel, and 382 valid copies are retrieved, with the retrieval rate 38%. The research results show the significantly positive correlations between 1.Word-of-Mouth and Brand Reliability in Brand Trust and 2.Word-of-Mouth and Brand Intention in Brand Trust; besides, 3.demographic variables reveal remarkable effects on the correlations between Word-of-Mouth and Brand Trust.

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A study of experience expectations of museum visitors

Cited by 231 publications

References 12 publications

Consumer behaviour in tourism: Concepts, influences and opportunities

Consumer behaviour in tourism: Concepts, influences and opportunities

Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework

A Study on the Effects of Word-of-Mouth on Brand Trust in Tourism Industry

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