2015
DOI: 10.1016/j.chb.2015.01.010
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A study of factors that contribute to online review helpfulness

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Cited by 298 publications
(263 citation statements)
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References 67 publications
(105 reference statements)
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“…This hypothesis was however not supported by the study of Baek et al [24] and was even contradicted by the study of Pan and Zhang [32] who found that positive reviews have a greater probability of being rated helpful than negative ones and that the helpfulness decreases with decreased rating. This is also supported by the study of Korfiatis et al [22] who found that helpfulness is affected by the positive rating value, by the study of Huang et al [29] who found that for top reviewers, positive reviews are more likely to be helpful, and by the study of Schindler and Bickart. [26] who found that greater proportions of positive statements are associated with high value reviews.…”
Section: B Factorssupporting
confidence: 69%
See 1 more Smart Citation
“…This hypothesis was however not supported by the study of Baek et al [24] and was even contradicted by the study of Pan and Zhang [32] who found that positive reviews have a greater probability of being rated helpful than negative ones and that the helpfulness decreases with decreased rating. This is also supported by the study of Korfiatis et al [22] who found that helpfulness is affected by the positive rating value, by the study of Huang et al [29] who found that for top reviewers, positive reviews are more likely to be helpful, and by the study of Schindler and Bickart. [26] who found that greater proportions of positive statements are associated with high value reviews.…”
Section: B Factorssupporting
confidence: 69%
“…This relation holds until a certain length threshold (1000 to 1500 words according to [24]) which seems to depend on the type of product. After the threshold, the helpfulness starts decreasing [24][23] [29], which could be due to the readers disregarding very long reviews [23]. The effect of length on helpfulness has been identified for various types of products and seems to have greater effect for search goods 2 than for experience goods 3 [30] [32].…”
Section: B Factorsmentioning
confidence: 99%
“…Specifically, the goal of the study is to examine the joint effect of the message length of a review (word count) together with reviewer characteristics and the patterns of the review on the utility of the review. While prior studies have suggested that there is a positive correlation between word count and the perceived helpfulness of a review [52,77], the results of this study point out that the association between word count and helpfulness is valid only in reviews with 144 or less words [82]. The hypothesis results of this study are listed in table 5.…”
Section: Categorysupporting
confidence: 56%
“…Recently, a study of factors contributing to online review helpfulness was carried out [82]. Specifically, the goal of the study is to examine the joint effect of the message length of a review (word count) together with reviewer characteristics and the patterns of the review on the utility of the review.…”
Section: Categorymentioning
confidence: 99%
“…(1) The number of online reviews By summarizing the study of iwom, we find that the key objective characteristics of online reviews (number and rating) have influence on iwom perception [3]. The number of online reviews decides the number of consumers who participate in discussing about product.…”
Section: 1the Quantifiable Indicatorsmentioning
confidence: 99%