A study of households’ intention towards solar panel installation case study: villagers of the northern regions of Iran

A behavioral study on villagers’ adoption intention and carbon neutrality toward rooftop solar photovoltaic systems in India

“…DOI theory, PMT and TPB have been used to examine the villagers' behavioral intentions and carbon neutrality recognition toward adopting the RSPV systems. The extent of the literature reveals that the DOI theory (Gerdesics et al, 2013;Wolske et al, 2017;Kurdgelashvili et al, 2019;Mohandes et al, 2019;Busic-Sontic and Fuerst, 2018;Kowalska-Pyzalska, 2018;Bondio et al, 2018;Barrie and Cruickshank, 2017;Pathania et al, 2017;Simpson and Clifton, 2017;Wolske et al, 2017;Karakaya et al, 2015;Sriwannawita and Laestadiusb, 2015;Islam, 2014;Barnes et al, 2022;Karimzadeh and Salehi, 2021;Kumar and Kaushik, 2022;Ahmed et al, 2022), PMT (Kim et al, 2013;Bockarjova and Steg, 2014;Wolske et al, 2017;Rainear and Christensen, 2017;Wang et al, 2019;Kothe et al, 2019) and TPB (Wang et al, 2014;Li et al, 2013;Rai and Robinson, 2015;Korcaj et al, 2015;Yun and Lee, 2015;Joshi and Rahman, 2015;Yazdanpanah et al, 2015;Chen, 2016;Gao et al, 2017;Wolske et al, 2017;Shi et al, 2017;Wang et al, 2019;Abreu et al, 2019;Arroyo and Carrete, 2019;...…”

“…Also, the possible complication arising due to the small sample size of respondents can be minimized by using purposive sampling compared to other sampling techniques . Most notably, the literature review also observed that the purposive sampling technique had been used in similar types of studies (Malik and Ayop, 2020;Karimzadeh and Salehi, 2021;Kumar and Kaushik, 2022;Cheam et al, 2021;Reyes-Mercado and Rajagopal, 2017). Therefore, researchers decided to use the purposive sampling technique as most suitable for the present study as they did not have the exact information regarding villagers planning or desiring to install RSPV systems in the surrounding villages.…”

“…DOI theory, PMT and TPB have been used to examine the villagers’ behavioral intentions and carbon neutrality recognition toward adopting the RSPV systems. The extent of the literature reveals that the DOI theory (Gerdesics et al , 2013; Wolske et al , 2017; Kurdgelashvili et al , 2019; Mohandes et al , 2019; Busic-Sontic and Fuerst, 2018; Kowalska-Pyzalska, 2018; Bondio et al , 2018; Barrie and Cruickshank, 2017; Pathania et al , 2017; Simpson and Clifton, 2017; Wolske et al , 2017; Karakaya et al , 2015; Sriwannawita and Laestadiusb, 2015; Islam, 2014; Barnes et al , 2022; Karimzadeh and Salehi, 2021; Kumar and Kaushik, 2022; Ahmed et al , 2022), PMT (Kim et al , 2013; Bockarjova and Steg, 2014; Wolske et al , 2017; Rainear and Christensen, 2017; Wang et al , 2019; Kothe et al , 2019) and TPB (Wang et al , 2014; Li et al , 2013; Rai and Robinson, 2015; Korcaj et al , 2015; Yun and Lee, 2015; Joshi and Rahman, 2015; Yazdanpanah et al , 2015; Chen, 2016; Gao et al , 2017; Wolske et al , 2017; Shi et al , 2017; Wang et al , 2019; Abreu et al , 2019; Arroyo and Carrete, 2019; Zhang et al , 2019; Sun et al , 2020; Irfan et al , 2021; Masrahi et al , 2021; Zulu et al , 2021; Jayaratne et al , 2021; Cheam et al , 2021; Alam and Fathima, 2022; Waris et al , 2022; Bekti et al , 2022; Li et al , 2022b; Zhao et al , 2022) have been used widely in academic research to recognize the factors influencing customers’ attitude, pro-environment behavior and behavioral intentions toward renewable energy adoption, energy-saving and carbon reduction. DOI theory has explained five dimensions of innovations, i.e.…”

“…Relative advantage is described as “the users’ perception of the innovation and how much it is superior or better than the product/service it replaces” (Rogers, 2003). Relative advantage positively impacts the individual’s perceived ease of use of solar PV systems, which further influences their attitude and intention toward RSPV systems installation (Bekti et al , 2022; Karimzadeh and Salehi, 2021). Customers prefer those innovations that are compatible with personal needs and fit their existing habits (Flight et al , 2011).…”

“…Therefore, local governments frame the policies concerning the generating and adopting of renewable energy instead of conventional energy sources to achieve carbon neutrality. Recently in the globalized scenario, well-known literature examining solar energy acceptance (Vuichard et al , 2021; Alsabbagh, 2019; Hai, 2019; Ahmad et al , 2017; Hanger et al , 2016; Wyllie et al , 2018; Liu, 2018; Guta, 2018) and adoption intentions from the social and behavioral points of view is available (Barnes et al , 2022; Li et al , 2022b; Waris et al , 2022; Shi et al , 2022; Bekti et al , 2022; Awais et al , 2022; Ahmed et al , 2022; Masrahi et al , 2021; Cheam et al , 2021; Sun et al , 2020; Zulu et al , 2021; Karimzadeh and Salehi, 2021; Irfan et al , 2021; Malik and Ayop, 2020; Arroyo and Carrete, 2019; Abreu et al , 2019; Kurdgelashvili et al , 2019; Mohandes et al , 2019; Bondio et al , 2018; Kowalska-Pyzalska, 2018; Dahal et al , 2017; Wolske et al , 2017; Reyes-Mercado and Rajagopal, 2017; Korcaj et al , 2015; Chen, 2014; Alam et al , 2014).…”