2021
DOI: 10.4018/ijom.2021070102
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A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context

Abstract: This study aims to investigate the impact of selected factors (website quality, website brand, trust, SNS usage through mobile application, eWOM, and mobile phone addiction) on online purchase intention during the COVID-19 pandemic. The study also investigates the mediating impact of trust on the association between website quality, website brand, and online purchase intention. Data were collected from 226 Facebook users in Lebanon. The hierarchical regression analysis was used to evaluate the impact of these … Show more

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Cited by 3 publications
(1 citation statement)
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References 98 publications
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“…According to European Aviation Safety Agency EASA [34], airports of origin and destination, together with the airlines covering the flights, must form part of the Voluntary Monitoring Program of the Implementation of the EASA Operational Protocol for COVID-19 or have implemented the recommendations by the time flights depart. These companies should also report the maximum number of seats they plan to fill each day.…”
Section: Introductionmentioning
confidence: 99%
“…According to European Aviation Safety Agency EASA [34], airports of origin and destination, together with the airlines covering the flights, must form part of the Voluntary Monitoring Program of the Implementation of the EASA Operational Protocol for COVID-19 or have implemented the recommendations by the time flights depart. These companies should also report the maximum number of seats they plan to fill each day.…”
Section: Introductionmentioning
confidence: 99%