A study of the consumption of Chinese online fortune telling services

Kuo, Cheng

doi:10.1080/17544750903209010

Cited by 3 publications

(3 citation statements)

References 21 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Application of BaZi analysis can be divided into multiple aspects of lives including financial situation, career development, personal relationship fortunes [7] and explanation of enduring emotional state. These wide ranges of applications encourage the development of BaZi consulting services and relevant products, and their quality is getting more emphasis than before to improve the satisfaction and purchasing intention of customers.…”

Section: Previous Studies About Four Pillars Eight Charactersmentioning

confidence: 99%

An Empirical Study on the Customer Satisfaction of Taiitang’s Chinese Numerology Consulting Service and Products

Gau¹,

Shu-hua²,

Lin³

et al. 2023

Advances in Economics, Business and Management Research

View full text Add to dashboard Cite

Taiitang (太乙堂) I Ching and geomancy research and coSnsulting center in the middle of Taiwan provides Chinese numerology and astrology consulting service and products such as "lucky seal (開運印鑑 in Chinese)." Along with the consulting service, the lucky seal is recommended after a special personal blessing process for a good fortune in the future, which is believed to have magical power and will affect the owner's luck. Therefore, different requirements need to design and purchase different seals to add new power for the customer. In order to continuously improve the service and make the alternative consulting education sustainable, an empirical study was conducted to examine the customer satisfaction and future purchase intention in the center. A questionnaire was designed to include items about consulting quality, product value, personnel service, service environment, overall performance and purchase intention. The Likert five-point scale was used. A sample of 231 participants responded to the survey. The results showed that the highest satisfaction of customers was with the convincing consulting and numerologists or astrologists' professional knowledge, whereas the lowest was their dress. Overall performance highly contributed to purchase intention with very high correlation coefficients.

show abstract

Section: Previous Studies About Four Pillars Eight Charactersmentioning

confidence: 99%

An Empirical Study on the Customer Satisfaction of Taiitang’s Chinese Numerology Consulting Service and Products

Gau¹,

Shu-hua²,

Lin³

et al. 2023

Advances in Economics, Business and Management Research

View full text Add to dashboard Cite

show abstract

“…They have become so popular that in 1984, American newspapers were urged to carry a disclaimer alongside horoscope columns to claim they were unscientific (Blackmore & Seebold, 2001). This popularity has persisted in the digital age as online fortune telling sites also became popular (Kuo, 2009). Horoscopes have embedded themselves as a widespread feature in media of all forms (Kuo, 2009).…”

Section: Literature Reviewmentioning

confidence: 99%

“…This popularity has persisted in the digital age as online fortune telling sites also became popular (Kuo, 2009). Horoscopes have embedded themselves as a widespread feature in media of all forms (Kuo, 2009).…”

Section: Literature Reviewmentioning

confidence: 99%

So says the stars: A textual analysis of Glamour, Essence and Teen Vogue horoscopes

Tandoc

Ferrucci

2014

Women's Studies International Forum

View full text Add to dashboard Cite

Fortune‐Telling Discourse

Chuang

2015

The International Encyclopedia of Language and Social Interaction

View full text Add to dashboard Cite

Utilizing the ethnography of communication and social psychology as theoretical foundations, this article explores the sociocultural underpinnings of fortune‐telling and its relationship with language and social interaction. It illustrates the extent to which fortune‐telling in various cultures exemplifies a fundamental human quest for answers amid difficult or challenging circumstances. Going beyond the Eurocentric assumption that fortune‐telling is linked to pseudoscience and mysticism, the article considers the roots of fortune‐telling in various cultures and expands on its connection to the notion of speech community, spiritual healing, and social praxis. Finally, fortune‐telling as discourse demonstrates how symbols, signs, and rituals are used in situated speech communities.

show abstract

A study of the consumption of Chinese online fortune telling services

Cited by 3 publications

References 21 publications

An Empirical Study on the Customer Satisfaction of Taiitang’s Chinese Numerology Consulting Service and Products

An Empirical Study on the Customer Satisfaction of Taiitang’s Chinese Numerology Consulting Service and Products

So says the stars: A textual analysis of Glamour, Essence and Teen Vogue horoscopes

Fortune‐Telling Discourse

Contact Info

Product

Resources

About