A Study of the Environmental Elements Affecting Campus Images

Abstract

The purpose of this study is to identify the environmental factors that affect the image of a school campus. To achieve this objective: the campuses of 28 four-year universities in Seoul, which has more colleges than any other area in Korea, were examined. A survey using campus maps showed the following. First, those in a college group with better campus images use a greater variety of places than those in the other group. Second, with regard to the places chosen as environmental factors that affect the campus image, the respondents gave the following answers. The respondents of the college group with better campus images reported that architecture, places of social interactions, and the natural environment affect the campus image, along with related activities. However, the respondents of the other group stated that visual aspects such as landmark buildings affect the campus image. Third, when the campus maps were analyzed, it was found that flows of traffic were longer at colleges with a better image, which indicates that: these colleges strive to boost the usability of the overall campus by designing various places to be used for various purposes. This finding demonstrates that the factors which affect campus images include not only visual aspects but also both social interactions and natural environments.

A relational model of university's identity and architectural design pre- and post-pandemic

“…University's architectural design acts as a mediator to translate the organizational identity to stakeholders and to promote the intended university's image. Thus, university's design should be developed to cope with the new paradigm shift of university's identity (Coulson et al, 2015;Hajrasouliha, 2015;Kim and Ha, 2015). Literature related to the topic established a link between the organizational identity of a university and its physical form as demonstrated in (Table 1).…”

“…Thus, university's design should be developed to cope with the new paradigm shift of university's identity (Coulson et al. , 2015; Hajrasouliha, 2015; Kim and Ha, 2015).…”

“…The barriers between countries disappeared hence globalization concept spread as the education became unlimited in time and space (Coulson et al, 2017;Roche, 2017;El Sebai, 2006). More to the point, today's universities are not considered institutions serving educational and research goals only, but also economic institutions which need efforts to strengthen their marketing value (Ehlenz, 2019;Kim and Ha, 2015). Furthermore, university could be a leader for a sustainable lifestyle in the community by its impact on people, environment and urban tissue (Kaya and Erginel, 2020).…”

Visual Perception of Engineering Institutional Campuses’ Entrance Edifices of Tamil Nadu Region, India

“…The affiliated engineering institutes are confront to market these campuses to survive in a highly competitive business domain. Hence, they construct the emblematic structures in their campuses to emphasize their image (Kim & Ha, 2015). The visual images of the campus gives information about the physical settings it serves, as well as advertising the institution.…”