A Study of the Factors Affecting the Purchase Intention on Mobile Game Apps

Lu, Hsin-Ke; Lin, Peng-Chun; Lin, Yi‐Chen

doi:10.12720/jait.7.4.239-244

Cited by 10 publications

(13 citation statements)

References 4 publications

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“…The result shows that social influence had a significant relationship with enjoyment and behavioral intention. This result is consistent with other online game research, indicating that through the recommendation of users' friends, colleagues, or family, users tended to be more willing to use the games, their sense of identity and self-esteem may be promoted, and their feeling of enjoyment may be enhanced [14], [27]. Moreover, online games and mobile games are entertainment-oriented information system [23].…”

Section: Methodssupporting

confidence: 88%

“…As for the other two dimensions, social influence and enjoyment, the questions were adapted from the scale of the unified theory of acceptance and use of technology (UTAUT), developed by Venkatesh et al (2003), and were derived from the dimensions of social influence and performance expectancy in the original scale [15]. The questions were to explore players' feeling of enjoyment and social influence in gameplay [27]. The questionnaire adopted a five-point Likert scale, and the total number of the questions was 17.…”

Section: B Research Instrumentmentioning

confidence: 99%

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A Study of a Mobile Game on the Interrelationships of Technology Acceptance, Interpersonal Relation, Sense of Direction, and Information Literacy — A Case of Pokémon GO

Lin¹,

Lu²,

Lin³

et al. 2017

IJIET

Self Cite

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The constant innovation of technology information has been prompting the development of mobile games. With the development, mobile games have an increasing influence on human beings. In June of 2016, Niantic Labs launched a mobile game called Poké mon GO, which led to a wave to play mobile games and stimulated the development of game industry. In addition, Poké mon GO was not only played for pleasure, but the police in Rotterdam, the Netherlands, also exploited the characteristic that Poké mon GO made players crowd in order to lower the crime rate. Additionally, Japan National Tourism Organization utilized Poké mon GO to increase the number of tourists by means of raising the probability of special pocket monsters showing up at specific spots. This study took a mobile game, Poké mon GO as a case and investigated the relationship among technology acceptance, interpersonal relation, sense of direction, and information literacy based on the model of technology acceptance (TAM). The total number of the valid questionnaires which were collected in Taiwan was 306. The result showed that social influence and enjoyment had an impact on mobile game users' behavioral intention. The mobile game's ease of use perceived by the users had an effect on enjoyment of the mobile game. In addition, from users' self-evaluation, they thought this game improved their interpersonal relation, sense of direction, and information literacy. Future studies can center on users from different countries and explore design elements of mobile games, marketing strategies, and the impact on users' mental and physical state.

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Section: Methodssupporting

confidence: 88%

Section: B Research Instrumentmentioning

confidence: 99%

A Study of a Mobile Game on the Interrelationships of Technology Acceptance, Interpersonal Relation, Sense of Direction, and Information Literacy — A Case of Pokémon GO

Lin¹,

Lu²,

Lin³

et al. 2017

IJIET

Self Cite

View full text Add to dashboard Cite

show abstract

“…In proposing H1, it is found that social influence is considered as capable of giving a positive influence on purchase intention of the players related to virtual items in game Audition. This is also supported by previous researches by (Lu et al, 2016), (Ho and Wu, 2012), (Hung et al, 2011), and(Guo andBarnes, 2007) who stated that social influence has a positive effect on purchase intention. Researcher presumes it is because players believe that buying a virtual item can help players find new friends, build up, or even maintain a social relationship between players.…”

Section: Hypothesis Analysissupporting

confidence: 87%

“…Prior researches by (Ho and Wu, 2012), (Lu et al, 2016), (Hung et al, 2011), and (Guo and Barnes, 2007) show that social influence positively affects purchase intention. It is indicated, when players have the ability to lead the virtual world, the players will feel a strong sense of social presence.…”

Section: Theoritical Reviewmentioning

confidence: 94%

The Development of Social Influence and Aesthetic on Purchase Intention

Sambe

Haryanto²

2021

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Due to the development of internet nowadays, people utilize it with games and it results in the development of gaming industries that leads to strong existence of virtual economy. However, the development of the gaming industry in Indonesia was indeed a little late compared to other countries. This study generates a new perspective that describes purchase intention on virtual goods in Massively Multiplayer Online Social Games (MMOSG), Audition, in Indonesia. This research is done through a survey by using questionnaire which acquired 200 Audition players as respondents. The data processing used is structural equation modeling. Results of the study show factors that significantly influence purchase intention on virtual goods are social influence and aesthetic in which purchase intention affects actual purchase behavior, while price utility and satisfaction do not influence purchase intention.

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“…al. [16] clients in acquiring versatile diversion apps.Firstly filled poll review lastly directed quantitative measurable examination. To know shopper conduct towards buying of smart phone creator taken just these five components price, product features, brand image, durability and after deals benefit and connected correlation, multiple relapse and directed dependability test [17].…”

Section: Conceptual Framework and Formulation Of Ideamentioning

confidence: 99%

A Comparative Analysis of Factor Effecting the Buying Judgement of Smart Phone

Bhalla¹,

Amandeep²,

Jain³

2018

IJECE

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<p>Smart phone has various utilizations to various clients as per their necessities. With sensational rise in the usage of smart phone the individuals are considering different factors while purchasing a smart phone. This paper has put endeavor to reveal the fundamental factors which effect clients in picking up of the smart phone. A sample of 512 responses was taken through questionnaire. An organized questionnaire was planned with five point Likert scale was utilized to meeting respondent’s .Factor analysis and descriptive statistical tools were applied to extricate the basic variables influence cell phone acquiring choice. The result shows that the most important factors are physical attributes, apps and sounds while the less importance is given to other factors such as convenience, price which can also vary by age, service and gender. The future scope of this paper lies in the fact that whether age, occupation, gender makes any difference in purchasing decision of smart phone.</p>

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A Study of the Factors Affecting the Purchase Intention on Mobile Game Apps

Cited by 10 publications

References 4 publications

A Study of a Mobile Game on the Interrelationships of Technology Acceptance, Interpersonal Relation, Sense of Direction, and Information Literacy — A Case of Pokémon GO

A Study of a Mobile Game on the Interrelationships of Technology Acceptance, Interpersonal Relation, Sense of Direction, and Information Literacy — A Case of Pokémon GO

The Development of Social Influence and Aesthetic on Purchase Intention

A Comparative Analysis of Factor Effecting the Buying Judgement of Smart Phone

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