“…Ecotourism increases mobility of people, social stability and harmony; strengthen traditional culture, hospitality and folkway; and decreases political confl icts (Bin, et al, 2008;Degang & Xiaoting, 2006;Schellhorn, 2010;Sreekumar & Parayil, 2002). Ecotourism operators organize cultural tours with diff erent community groups and introduce rich culture to ensure experience of tourism stakeholders (Kelkit, et al, 2005;Stem, et al, 2003). Ecotourism off ers diverse products and services categorized as both a service and an experience (Chan & Baum, 2007).…”