A Study of the Relationship between Marketing and Investment in Technology Development in Transport Company

Bazaras, Darius; Išoraitė, Margarita; Vaičiūtė, Kristina

doi:10.3390/su141912927

Cited by 4 publications

(3 citation statements)

References 26 publications

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“…Marketing is associated with a vast and wide set of different human activities, which condition a large number of its definitions, which are formulated from different practical and scientific points of view (Bazaras et al, 2022;Ferrell & Hartline, 2011).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Selected Aspects of the Marketing of Bus Transport Companies During Covid-19

Kicova,

Ponisciakova,

Rosnerova

2023

Business: Theory and Practice

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The COVID-19 pandemic has caused a significant worldwide decrease in the number of passengers using bus transport in recent years. This phenomenon was caused by travelers’ fears of this disease, and at the same time, people started working from home. The aim of the paper is to analyze the importance of marketing and marketing strategies for bus companies. From our point of view, marketing is a tool for making bus transport more attractive for passengers. For the purposes of this post, we focus on customer perceptions of marketing and marketing strategies. We found that customers prefer Internet advertising the most, and the second most preferred type of advertising is print advertising. Their proposals in the subject area are also based on other findings that we dealt with in the survey. We investigated the motivation of passengers to use public transport, their opinion about the transport company in the Zilina region, and whether they use modern tools such as e-shops, virtual cards, and similar. As part of the papers processing, we used the questionnaire survey method, conducted a statistical evaluation of established hypotheses, and conducted a structured interview with the management of the bus company. From our point of view, it is marketing based on managerial experience and customer preferences that can be beneficial for the overall attractiveness of bus transport and, at the same time, significantly contribute to increasing the competitiveness of these businesses.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Selected Aspects of the Marketing of Bus Transport Companies During Covid-19

Kicova,

Ponisciakova,

Rosnerova

2023

Business: Theory and Practice

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“…To achieve the goal of this study, on the basis of a literary and technological review and generalizations of the results of the review, such studies as [4][5][6][7][8][9][10][11] in this paper, the specifics of the current situation in Kazakhstan in the context of industrial and innovative development of the production sectors of the national economy can be characterized by the following features:…”

Section: Introductionmentioning

confidence: 99%

The estimate of innovative development of construction industry in the Kazakhstan

et al. 2023

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In this paper, based on OECD statistical data for 1995-2018 and the Input-Output model, a systematic study of the industrial and innovative development of the construction sector of the Republic of Kazakhstan was carried out. As, for the Produce / selling and Purchase / buying, the Gross value added and Final demand, the Import and Export transactions of structural agents, estimates are given and the bands of the left-hand critical, the left-sided moderate, the equilibrium, the right-sided moderate, the right-sided critical are confidence intervals constructed. Further, based on the erogeneity of the value of the standard deviation, the distributions of the absolute frequencies of the flows of transactions along the bands of confidence intervals are estimated, which, in turn, allow us to assess the state and condition of equilibrium of the industrial and innovative development of the construction industry of the Republic of Kazakhstan.

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“…Susietam tyrimui atlikti kriterijai tikslingai priskiriami deriniams (priskirti pagal spalvas). Skyriaus tematika paskelbti keturi straipsniai (Vaičiūtė & Išoraitė, 2023;Bazaras et al, 2023;Peyravi et al, 2022;Bazaras et al, 2022).…”

Section: Lentelė Sąsojos Algoritmo Vertinimo Rodikliai (Sudaryta Auto...unclassified

Kelių transporto įmonių technologinės plėtros ir logistikos specialistų inžinerinių kompetencijų sąsajos tyrimas

Vaičiūtė

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Disertacija rengta 2019-2024 metais Vilniaus Gedimino technikos universitete. Vadovas prof. dr. Gintautas BUREIKA (Vilniaus Gedimino technikos universitetas, Transporto inžinerija -T 003). Vilniaus Gedimino technikos universiteto Transporto inžinerijos mokslo krypties disertacijos gynimo taryba: Pirmininkas prof. habil. dr. Marijonas BOGDEVIČIUS (Vilniaus Gedimino technikos universitetas, Transporto inžinerija -T 003). Nariai: prof. dr. Marija BURINSKIENĖ (Vilniaus Gedimino technikos universitetas, Transporto inžinerija -T 003), dr. Ján DIŽO (Žilinos universitetas, Slovakija, Transporto inžinerija -T 003), dr. Laurencas RASLAVIČIUS (Kauno technologijos universitetas, Transporto inžinerija -T 003), doc. dr. Gediminas VAIČIŪNAS (Vilniaus Gedimino technikos universitetas, Transporto inžinerija -T 003). Disertacija bus ginama viešame Transporto inžinerijos mokslo krypties disertacijos gynimo tarybos posėdyje 2024 m. birželio 12 d. 10 val. Vilniaus Gedimino technikos universiteto SRA-I posėdžių salėje.

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A Study of the Relationship between Marketing and Investment in Technology Development in Transport Company

Cited by 4 publications

References 26 publications

Selected Aspects of the Marketing of Bus Transport Companies During Covid-19

Selected Aspects of the Marketing of Bus Transport Companies During Covid-19

The estimate of innovative development of construction industry in the Kazakhstan

Kelių transporto įmonių technologinės plėtros ir logistikos specialistų inžinerinių kompetencijų sąsajos tyrimas

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