SSRN Journal
 2014
DOI: 10.2139/ssrn.2497960
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A Study of the Role of Income in Determining Shopping Formats and the Factors Impacting Brand Choice at the Pre-Store and In-Store Stages of the Buying Decision Process for Specified Consumer Durables in Noida

Shrirang Altekar
1
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Anil Keskar
2
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