A Study of the Semiotic Understanding of Land Art

Najafi, F.; Abbas, M. Fadhly Farhy

doi:10.5539/ass.v10n17p170

Cited by 2 publications

References 48 publications

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Optimize The Placement Of Print Advertisement And Signage By Anamorphic Illusion

Ho¹,

Saat

Fauzi

2018

Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)

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Print advertisement is a mean to communicate about products, services or ideas which is intended to inform or influence people who received the message that is usually persuasive by nature and paid by the related sponsors. Strategic placement of advertisement and signage is one of the crucial key of effective communication. Brand recognition can be built through a well designed advertising which is strategically placed. A well develop media placement plan can save marketer from unnecessary and wasteful spending. Placement of advertisement and signage is often constrained by the space and structure of place or location. Visual placement is referring to the place in which a message is portrayed and displayed. The limitation includes the structure of building, the size and space of the placement and the viewing perspective of viewers. This research aimed to study anamorphic illusion as a new creative visual language to deliver message in advertisement to the audience. It also explored the relationship between the laws of perspective and the message portraying tactics and styles. With the analysis of the above study, it will develop a new artistic technique to optimize the visibility of message by overcoming the limitation of visual placement. Through the method of studio practice this study mainly focuses on using law of perspective in creating anamorphic art as the solution to overcome the constraint space and structure in portraying the message in advertisement to the audience. The research was carried out with exploration, interpretation and manipulation through mock-up model. Mock-up of the structure and space will be built in order to secure the idea and concept of perspective study and visual perception of audience which can help in the application of the real artwork. Limitation of structure and space of the location for the placement of print advertisements and signage were recorded in sketches and photographs as the collection of data. This research can give an in-depth study on implication of Anamorphic illusion in optimising the placement of print advertisement and signage. This study also provides a suggestion on new creative opportunity and evaluation in placing the message toward audience.

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Optimize The Placement Of Print Advertisement And Signage By Anamorphic Illusion

Ho¹,

Saat

Fauzi

2018

Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)

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Visual Semiotics Analysis on Television Ads UHT Ultra Milk “Love Life, Love Milk”

Ardhianto

Son

2019

Viperarts

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The number of adverts that have sprung up this digital era has made the creative industry try to break new breakthroughs so that advertisements can be more able to get the attention of the audience by making many innovations. As in the uht ultra love life love milk television television ad. What is applied to television advertising media that has a general target for all people who see this ad, and the main target is young people because it is more relevant and consumers are mostly young people, because milk supports the development period. The purpose of this study is to help review the meaning of a modern advertisement, especially milk advertisements which are usually for children but aimed at all ages.This study uses Roland Barthes's semiotic theory as a theory in the study of television ads, with methods of documentation, interviews, literature studies, so that the right data is collected to be analyzed. So the conclusion in this study is that uht ultra love live love milk television advertising has the message contained in each video scene that is combined with verbal text emphasis and changes in typographic elements that have their own meaning to trigger emotions from consumers.

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A Study of the Semiotic Understanding of Land Art

Cited by 2 publications

References 48 publications

Optimize The Placement Of Print Advertisement And Signage By Anamorphic Illusion

Optimize The Placement Of Print Advertisement And Signage By Anamorphic Illusion

Visual Semiotics Analysis on Television Ads UHT Ultra Milk “Love Life, Love Milk”

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