A Study on Brand Preference and Fit Problems of High School Girls' Uniform Jackets

Abstract

The market share of conglomerates is increasing in the Korean school uniform market these days. Functional fit problems occurred. Girls choose slim silhouette often experienced fit problems. The purpose of this study is to probe for functional design elements of high school girls' uniforms. A questionnaire survey was carried out. 202 high school girls took part in the survey. The questionnaire measured school uniform brand preference and size of school uniform jackets. The results of the survey show that over half of participants(56.6%) wore their jackets over nine hours per day. They considered the aesthetics of the design as the most important factor when purchasing school uniforms. That element affected their brand preference. In analyses of the fit suitability, there were no significant differences between brands. The jacket lengths were significantly different among brands, but all were evaluated as being short. About 60% of students had difficulty raising their arms while wearing their school uniform jackets. The results of this study revealed that high school girls' uniform jackets are too short and tight. Ergonomic design elements should be applied to high school girls' uniform jackets.

The perception and wearing attitude toward school uniform by group according to clothing attitude - Focusing on high school students -

“…As students are required to wear school uniforms for 3 years'high school period in a state that material, design and sewing are fixed, so students'satisfaction and wearability of school uniform is very important. With respect to -901 -the clothing in the adolescence, studies have been conducted focused mainly on the clothing and school uniform behavior according to psychological characteristics or middle․high school students' satisfaction of school uniform that includes entire adolescence was simultaneously studied (Lee, 2003;Kim & Chung, 2000;Koh, Jin, & Shim, 2000;Kim & Kahng, 1981;Seo, Lee, & Park, 2011), or lump-sum studies on high school students'clothing attitude were conducted so far (Shin, Chun, & Choi, 2012;Koo, Ryu, & Park, 2009). …”