A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business

장정훈,; 이광형,; 노규성,

doi:10.14400/jdc.2016.14.3.243

Cited by 4 publications

(1 citation statement)

References 9 publications

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“…A study by Jung and Sung [22] discovered that for the sustainable growth of the platform business model, it is necessary to clarify the role of each user without distinguishing platform participants. Chang et al [23] compared and analyzed the competitiveness of six success factors of domestic and global platform businesses for ICT workers. Cho [24] used the theory of innovation resistance to study the acceptability of multiple carriers for online freight marketplaces.…”

Section: Green Logistics Platformmentioning

confidence: 99%

Intention to Use Sustainable Green Logistics Platforms

et al. 2020

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Recently, logistics platforms that facilitate interaction and the exchange and transaction of information have quickly emerged in the Korean domestic market. In order to further advance the development of logistics platforms into green logistics platforms in which participation in the early stages is not active, appropriate checks and balances are needed so that service providers, users, and platform operators can grow together in green logistics platforms. The purpose of this study is to empirically verify the factors affecting participants’ intentions to use green logistics platforms. Out of the 230 questionnaires distributed from 25 June to 11 July 2019, 14 were excluded from analyses due to unsatisfactory responses, while 216 responses were used for statistical processing. The structural equation model (SEM) was used to test hypotheses in this research. The results showed that the network effect and security factors influenced perceived usefulness, and trust did not affect perceived usefulness. Perceived usefulness also significantly influenced the intention to use green logistics platforms. The results of this study present strategies and directions for the future development of green logistics platforms.

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Section: Green Logistics Platformmentioning

confidence: 99%

Intention to Use Sustainable Green Logistics Platforms

et al. 2020

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Coevolution of E-Commerce Platforms and Online Sellers: An Empirical Study on Multi-Platform Strategy of Kakao Commerce in Korea*

Lee¹

2023

J. Channel Retail.

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An empirical study of success factors in Korea’s game industry

Lee,

Yoo

2024

COMSIS J

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Korea's game industry is enjoying remarkable growth along with China and Southeast Asia. This study proposes and analyzes the relationships among characteristics of the basic environment, such as management, technology, marketing, and industry trends, among Korea?s game companies. Through this analysis, game companies can attempt to achieve growth and expansion into global markets. From this study, these achievements can be made through leadership in technological development, by identifying competence in managers, and from awareness of the trends in markets and the game industry. Securing intellectual property rights to sustain performance and market expansion is one of the most important strategies in the game industry. In other words, the performance of a game company depends on the ability of managers to provide the newest story and user services, and to apply research and development in technology, marketing, and related industries. Because previous research has focused on the external aspects of games, including their effectiveness and impacts, this study differs in that it comprehensively considers internal aspects of the game company, the market, and the industry. This study explores the key success factors for improving corporate performance in Korea?s game industry by setting up environmental, strategic, and performance models to investigate relevant factors. We also parameterize the market adaptation and R&D functions of companies. Through this research, we expect to support strategic decision-making in the game industry and contribute to enhancing the performance of game companies.

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A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business

Cited by 4 publications

References 9 publications

Intention to Use Sustainable Green Logistics Platforms

Intention to Use Sustainable Green Logistics Platforms

Coevolution of E-Commerce Platforms and Online Sellers: An Empirical Study on Multi-Platform Strategy of Kakao Commerce in Korea*

An empirical study of success factors in Korea’s game industry

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