A Study on Consumer Attitude towards Shariah-Compliant Hotel: Assessing on Halal Image and Religiosity

Abstract

This study aims to examine the relationship between halal image and religiosity on the attitude of consumers towards purchasing Shariah-compliant hotel services in Klang Valley. Data collected using the survey method and 420 usable questionnaires were received from the respondents. A regression analysis was conducted to test the hypotheses. The results of the study showed that the proposed halal image, religiosity, and consumer attitudes variables have a significant effect on customer purchase intention towards the Shariah-compliant hotel. The result also shows that there is a significant relationship between attitude and customer purchase intention towards Shariahcompliant hotels. The result of this study would be able to assist the hotel managers in decision making, particularly in selecting the right image for Shariah-compliant hotels.

- بناء نموذج تنظيمي للاعتماد المدرسي من المنظور التربوي الإسلامي: مدارس التعليم ما بعد الأساسي بسلطنة عمان أنموذجا Building an Organizational Model for School Accreditation from an Islamic Educational Perspective: Post-basic education schools in the Sultanate of Oman as a Model.

“…In the tourism industry of Malaysia, there is an increasing number of hotels that provide the Muslim-Friendly amenities and rooms (Shaharuddin, Kassim, Yusof, & Abu, 2018). In the approximate count, there is in a total of 396 hotels in 2019, currently active in catering the niche market of Islamic related hospitality segment (JAKIM, 2019).…”

“…Revealed by Junainah & Norazla (2015), this is what causing majority of the four and five-star hotels in Malaysia have loosen their interest to adopt the MFH concept and venturing into the market segment especially when their European guests' expectation for the availability of bars in the hotel's building is forbidden. Furthermore, Shaharuddin et al (2018) mentions that the culinary preferences of Muslim and non-Muslim guests are also differ. As for that, the activities of getting Halal meals in the hotel premises could also becoming the challenge especially to the Muslim guests when the hotels choose to remain with the existing conventional food service operation (Abdul Razak, 2019).…”