A Study on Consumers Perception on Halal Certification of Dietary Supplement Products

Aziz, Norazlinabinti Abdul; Saripan, Hartini; Isa, Farizah Mohamed; Bakar, Mardiah Hayati Abu

doi:10.37506/v11/i1/2020/ijphrd/194114

Cited by 3 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Righteousness was assessed by using five items adapted from research conducted by Rehman and Shabbir (2010), and Salman and Siddiqui (2011). Five items of attitude toward halal food, and intention to refer to Halal food were modified from research instruments of Aziz, Amin, and Isa (2010), and Salman and Siddiqui (2011). A descriptive analysis such as frequencies and percentages on aspects of respondents' perception of halal food, righteousness, attitude toward halal food, and intention to refer to Halal food was performed via Statistical Package for the Social Sciences (SPSS) computer program version 21.0.…”

Section: Methodsmentioning

confidence: 99%

Consumers' Perceptions of Halal Food Certification

Suki¹,

Suki²,

Loi³

2018

LJMS

View full text Add to dashboard Cite

Halal has been used as a benchmark for safety, hygiene and product quality assurance. Empirical research into Halal food certification is minimal. Hence, the goal of this research is to describe selected aspects of respondent's perception of Halal food certification. The descriptive statistics of the 20 factor items revealed that a significant number of respondents have a positive perception of Halal food certification. They mainly expressed that Halal food products are important to them. What's more, using Halal food products is their own choice. Indeed, they have high inclination to choose Halal food products over other types of products. Firm should play a dominant role in improving consumers' attitudes towards Halal food certification in the challenging digital marketplace. Future research direction is also presented.

show abstract

Section: Methodsmentioning

confidence: 99%

Consumers' Perceptions of Halal Food Certification

Suki¹,

Suki²,

Loi³

2018

LJMS

View full text Add to dashboard Cite

show abstract

Halal certification of marketing mix focusing on cosmetics

Islam,

Ab Talib,

Muhamad

2024

JIMA

View full text Add to dashboard Cite

Purpose Halal certification is predominantly linked with the product and its production process. However, certifying price, place and promotion (3Ps) has not received enough attention theoretically and empirically. Against this backdrop, this study aims to unravel the halal certification of the marketing mix in Bangladesh’s cosmetics industry. Design/methodology/approach Fourteen mid and top executives from 12 national, international and multinational cosmetic companies were interviewed from November 2023 to January 2024. The data were analyzed using ATLAS.ti 2024 to showcase content, concept, sentiment, correlation, network and thematic analysis, exploring respondents’ perceptions aligned with Islamic principles. Findings The respondents held highly negative perceptions about certifying halal pricing, followed by promotion and supply chain or place. The mixed perceptions illustrate that certifying the halal product is easier than certifying the halal price, promotion and place (3Ps). Conditional and positive perceptions can foster halal certification of the entire marketing mix, while negative perceptions seem to be a threat to the halal cosmetics industry. Practical implications The findings have implications for academic, managerial and policymaking issues, benefiting halal cosmetics consumers. Based on this empirical study, halal stakeholders can determine the likelihood of certifying the entire marketing mix. Originality/value This study proposes certifying the halal status of the marketing mix against the backdrop of the scarcity of theoretical and practical premises.

show abstract

Halal procurement strategy for the halal pharmaceutical industry in Indonesia

Irfany,

Nekha,

Tieman

et al. 2024

JIMA

View full text Add to dashboard Cite

Purpose This study aims to develop a halal procurement strategy for the halal pharmaceutical industry in Indonesia. Design/methodology/approach This qualitative research is based on in-depth interviews, followed by a strength, weakness, opportunity and threat analysis (using analytical network process technique) to develop halal procurement strategies for the halal pharmaceutical industry in Indonesia. Findings Access to halal-certified raw materials is the most difficult issue for pharmaceutical business procurement departments. Because Indonesia is heavily dependent on raw material imports, developing the raw material industry should be a top priority. Recommendations are drafted for the government, pharmaceutical industry and education to strengthen Indonesia’s halal pharmaceutical sector and procurement strategies. Research limitations/implications Few studies have been conducted on halal procurement in the pharmaceutical industry, and case studies are recommended to further explore halal procurement best practices. Quantitative research is also recommended to better understand existing halal procurement strategies and the purchasing process of halal critical items for pharmaceutical industries in Muslim-majority countries like Indonesia. Practical implications Halal critical items sourced for the halal pharmaceutical industry require halal certification, multiple supplier sourcing, evaluation mechanisms and benefit from horizontal collaboration. The main bottleneck for the halal pharmaceutical industry is lack of raw materials with the right halal certificates. Originality/value To the best of the authors’ knowledge, this is the first study on halal procurement strategies in the pharmaceutical industry. Its findings are relevant to regulatory, technical and business strategies in Muslim-majority countries.

show abstract

A Study on Consumers Perception on Halal Certification of Dietary Supplement Products

Cited by 3 publications

References 0 publications

Consumers' Perceptions of Halal Food Certification

Consumers' Perceptions of Halal Food Certification

Halal certification of marketing mix focusing on cosmetics

Halal procurement strategy for the halal pharmaceutical industry in Indonesia

Contact Info

Product

Resources

About