A study on e-learning take-up intention from an innovation adoption perspective: A case in China

Duan, Yanqing; He, Qile; Feng, Weizhe; Li, Bingbing; Fu, Zetian

doi:10.1016/j.compedu.2010.01.009

Cited by 87 publications

(90 citation statements)

References 25 publications

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“…When e-learning was consistent with learners' learning styles and compatibility of experiences, learners would have higher e-learning continuance intention. This result was consistent with some studies that compatibility positively affected e-learning intention (Chen, 2011;Duan et al, 2010;Lee et al, 2011;Liao, & Lu, 2008;Zhang et al, 2010).…”

Section: Discussion Course Flexibility As Well As Compatibility and Ssupporting

confidence: 82%

“…When elearning is helpful to the enhancement of effectiveness, e-learning continuance intention will be higher. The result in the present study revealed that relative advantage positively affected elearning intention, which was consistent with some study results (Chen, 2011;Duan et al, 2010;Lee et al, 2011;Liao, & Lu, 2008;Zhang et al, 2010). The result showed that relative advantage affected the low-degree-of-participation group more significantly than the high-degree-ofparticipation group.…”

Section: Effects Of the Factors In The Construct Of Innovation Adaptasupporting

confidence: 82%

“…Some study results also confirmed that compatibility positively affected intention (Chen, 2011;Duan et al, 2010;Lee et al, 2011;Liao, & Lu, 2008;Zhang et al, 2010). Van Slyke et al (2004) found that compatibility had the greatest effect on intention, but it was found in the present study that compatibility did not significantly affect intention for the high-degree-ofparticipation group.…”

Section: Effects Of the Factors In The Construct Of Innovation Adaptasupporting

confidence: 63%

“…Compatibility positively affected user attitude, and attitude affected intention to adopt (Cheung & Vogel, 2013). Some studies revealed that relative advantages and compatibility positively affected intention to adopt (Chen, 2011;Duan et al, 2010;Lee et al, 2011;Liao, & Lu, 2008;Zhang et al, 2010), whereas complexity negatively affected intention to adopt (Lee et al, 2011;Liao & Lu, 2008;Van Slyke et al, 2004;Zhang et al, 2010).…”

Section: Innovation Adoption Theorymentioning

confidence: 99%

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Alteration of Influencing Factors of Continued Intentions to Use e-Learning for Different Degrees of Adult Online Participation

Chang

2015

IRRODL

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The purpose of the present study was to investigate the variation of influencing factors of elearning continuance intention for different degrees of participation and to examine moderating effects of degrees of participation on influencing factors of e-learning continuance intention. Adoption Theory of Rogers were adopted in the present study. A research model including two constructs (curriculum and system as well as innovation adaptation) and eight influencing factors were proposed in the present study based on features of e-learning. The results revealed that the factors in the construct of curriculum and system could be varied for different degrees of learner participation. Among those factors, system quality and online interaction were the factors for the differences between low and high groups of participation. Furthermore, the factors in the construct of innovation adaptation could be varied for different degrees of participation. Among 34those factors, compatibility was the factor for the differences between low and high groups of participation. Degree of online participation demonstrated moderating effects on the influences of online interaction, relative advantage and compatibility in e-learning continuance intention.

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Section: Discussion Course Flexibility As Well As Compatibility and Ssupporting

confidence: 82%

Section: Effects Of the Factors In The Construct Of Innovation Adaptasupporting

confidence: 82%

Section: Effects Of the Factors In The Construct Of Innovation Adaptasupporting

confidence: 63%

Section: Innovation Adoption Theorymentioning

confidence: 99%

See 2 more Smart Citations

Alteration of Influencing Factors of Continued Intentions to Use e-Learning for Different Degrees of Adult Online Participation

Chang

2015

IRRODL

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“…Assessment of student learning and evaluation of instruction are of critical importance and can and need to be supported by e-learning technology and strategies. 'Study from an innovation adoption perspective investigates Chinese students' intentions for taking up e-learning degrees in higher education' (Duan et al 2010). 'Selecting a suitable institute is not an easy task, as 'educational institutes' continue to mushroom in every nook and corner, and the print media is laden with their advertisements.…”

Section: Background Of the Studymentioning

confidence: 99%

Market orientation, innovativeness and performance in e-learning programme of Sri Lankan universities

Vaikunthavasan

Samarakoon

2015

Kelaniya J Manage

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The purpose of the study is to explore the market orientation, innovativeness and performance of the government Universities in Sri Lanka. Sri Lankan Universities were the unit of analysis. Data for this study were collected from the faculty heads or coordinators of Higher education programmmes in government Universities in SriLanka. Convenient sampling method was adopted, structured questionnaires were issued directly and sent through the mail to collect data and one hundred and fourteen respondents were gathered in this study. The MARKOR was used Research OverviewMarket orientation is a business strategy directed toward employing part of the organization to discover and better serve consumer needs at a profit. 'It implies optimal implementation of business activities and mechanisms that generate, disseminate, and respond to market intelligence pertaining to the consumer ' (Kohli, Jaworski & Kumar, 1993). The empirical results of research (Brettel , Oswald & Flatten 2012) indicate 'significant relationships between market orientations and market effectiveness and reveal significant interactions between each market orientation fact and the corresponding innovation focus, innovativeness, in turn positively influences business performance'. The quickly changing nature of the uses of technology for teaching and learning must be taken into consideration on e-learning. Sri Lanka higher education system conducts market oriented innovative e-learning study programmes to satisfy the student needs; this growing interest in the concept of market orientation shows that Universities with higher market oriented innovations will obtain better economic and commercial results. It is important to assess the market orientation, innovations leads performance outcome in the existing higher education programmes of the Selected Sri Lankan University. Background of the Study'Market orientation has been characterized as a culture of the organization that requires customer satisfaction be put at the center of business operations and therefore produces superior value for customers and outstanding performance for the firm' (Ihinmoyan & Akinyele 2010). 'By being market oriented, a firm can keep existing customers satisfied and loyal, attract new customers, accomplish the desired level of growth and market share and, consequently, achieve desirable levels of business performance' (Tsiotsou 2010).Kelaniya Journal of Management, Vol. 4 No. 1, January-June 2015,90-115 92 Higher education is in the leadership position with the use of information and communications technology (ICT) in support of learning, teaching, research and administration in world Universities. In worldwide higher education creates a better learning environment for all learners, wherever and however they study. Its vision is of a world where learners, teachers, researchers and wider institutional stakeholders use technology to enhance the overall educational experience by improving flexibility and creativity and by encouraging comprehensive and diverse pers...

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The Diffusionist Model of Adoption of Digital Learning

Jandrić

2015

Encyclopedia of Educational Philosophy and Theory

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A study on e-learning take-up intention from an innovation adoption perspective: A case in China

Cited by 87 publications

References 25 publications

Alteration of Influencing Factors of Continued Intentions to Use e-Learning for Different Degrees of Adult Online Participation

Alteration of Influencing Factors of Continued Intentions to Use e-Learning for Different Degrees of Adult Online Participation

Market orientation, innovativeness and performance in e-learning programme of Sri Lankan universities

The Diffusionist Model of Adoption of Digital Learning

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