A Study on Fashion Images according to the Types of the Korean First Ladies

Abstract

This study analyzes public images, role types, and fashion images of Korean First Ladies in modern times to find a correlation of a standard through an analysis of literature reviews. The conclusion of the study is as follows. First, in terms of official functions in formal situations, First Ladies represent a type of customary presidential protocol and offer appealing neat images through a moderate style and simple mode. In other situations, such as non-formal times, they show duty-based roles in regards to the lady of the house as well as the companion of the president that are represent soft and comfortable images through a feminine style and graceful mode. Second, it reflects their tastes and images in the silhouette and colors of Western style clothing through the personal roles and activities of the First Lady. Third, the Korean First Ladies tend to prefer the feminine image of housewife-based assistant that shows that they prefer clothes with a regular repetition and stabilized pattern such as dots and checkered patterns. Fourth, as compared to a previous period, they create a style for bright images and dainty feelings that use a variety of colors and light fabrics that represent many aspects of political assistance with active support.

A Study on the Fashion Images according to the Role Types of the Chinese First Ladies

“…And they convey images to the public through internal and external activities and fashion styles (Youngsam Kim, Kim, & Jun, 2012). In other words, the first ladies' fashion can be used as a criterion to reflect the national economy and cultural level which can be used a tool to show their own personality and will.…”

“…Gary's (2000) 6 roles based on the activity and influence were the conscript which means inactive and distant to the politic, the shield which means they advise and act passively, the courtesan that means they act aggressively as a politician, the consigliere that means presidents can share political secrets, the regent which means that they are so powerful that they are called the shadow president, and lastly co-presidents who visibly influence politics and policy. Ham (2001) Kim et al, 2012).…”