A Study on Impact of Atmanirvar Bharat on Handloom Weavers of Odisha

Abstract

Introduction: Indian handloom products produced by handloom weavers are famous for their unique designs, quality, colour, durability and elegance and have cultural heritage through its calligraphy at both national international markets. ‘Atmanirbhar Bharat’ programme (Self-reliant campaign) of Government of India, is the ‘vocal for local’ campaign, composed with ‘Make in India’ campaign, presents opportunity to the handloom weavers to further strengthen the Indian handloom in the global textiles galaxy. The COVID 19 also has been torched the path of new development for handloom sector through the Atmanirbhar Bharat Campaign. Research Gap: A good numerous of studies have been conducted on Make in India, AtmanirbharBharat, key sectors of Atmanirbhaar Bharat and Make in India by various researchers, academicians, scholars etc. But, no remarkable studies have been undertaken on impact of Atmanirbhar Bharat on handloom and handloom weavers of Odisha.Objective of Study: The present study attempts to analyse the impact of “Atmanirabhar Bharat” on handloom weavers of Odisha. Research Methodology: The present study is based on primary and secondary data. The primary data have been collected from the 100 number of sample handloom weavers through well-designed questionnaire and indirect interview method. The secondary data have been collected from various e-journals, e-research papers, e-magazines, various websites and internets. The collected data have been classified and tabulated according to the requirement of the study. There are various statistical tools like percentage calculations; chi-square test, One-Way ANOVA, t-Test, and Likert 5 point scale have been used for the analysis and interpretation of results. Conclusion: The present study concluded that ‘Atmanirbhar Bharat’ campaign has little bit (about 5-10%) impact on handloom weavers of Odisha at present and it will have more impact on handloom weavers in the future perspective.