A study on impact of students perceived service quality on brand performance of self-financing engineering institutions

Abstract

Higher education engineering institutions in India faces a tough competition in getting the students, the students perception towards the institution depends upon the brand image of the institution. This scenario pushes the engineering education to think about branding and positioning in the competitive market and which can help to give the college the unique position in the market and help in gaining competitive advantage. This study aims at assessing the perceived service quality of the self financing engineering institutions students, their satisfaction, students' trust and students' loyalty contribute towards brand performance of self financing engineering institution. This study is descriptive research design type and is based on the primary data; and by using the simple random sampling technique. The result indicates that the perceived service quality has significant effect on students' satisfaction, which then leads to significant effect on brand performance.

Quality is Never an Accident: A Survey on the Total Quality-Management Practices amongst Selected Higher Education Institutions in the Philippines

“…It is, therefore, essential to analyse such quality-assurance systems that are being applied among the Philippine universities. Although there is a plethora of studies relating to TQM, most of the research projects have been preliminary, theoretical, and conceptual, whether concentrating on adapting the strategies of management of tertiary institutions, or by incorporating the expertise from other countries (Aljuhani, 2019, Alzafari & Kratzer, 2019, Cudney et al, 2020, Kumar et al, 2018, Murmura et al, 2016, Nurcahyo et al, 2019, Olcay & Bulu, 2017, Wen et al, 2018. Some of the TQM studies were found to be relating to business firms, such as foods and non-food manufacturing and production (Cho et al, 2017, Ding et al, 2019, Florkowski & Jiang, 2017, Kong et al, 2016, Liao et al, 2018.…”