A study on longitudinal differences in website user's trust factors

Abstract

IT industry is rapidly changing technologies and trends are leading the field. Website also typical of these areas in the field of IT as a sector, technological advances faster, depending on the nature of the IT industry and the emergence of new services, changes in a variety of platforms, and is rapidly rising. In addition, a website containing information in accordance with thesocial situation changes and exposure of the agenda and vary greatly. Therefore, these changes in terms of B2C websites that can make a difference in the reliability factor looks. From this perspective, in this study to compare data before and after 10 years on the reliability factor by conducting longitudinal studies, most are not addressed in previous studies due to time differences website users to change the reliability of the analyzed factors.

A Study on Behavioral Intention of Sharp (#) Mail Potential Users Focused on Non-Repudiation Function

“…Security serves as influence factor since the Sharp(#) Mail is based on internet environment, and recently internet users rate highly security such as privacy protection and hacking [24]. Further, this is in line with the research inquiring into the influencing relationship between security factor and use intention in the research of cloud computing acceptance factor in public sector conducted by [15].…”

“…Further, as stated in research results of [24]'s A study on longitudinal differences in website user's trust factors, this is inferred from change in importance of acceptance factor regarding users' new service and solution, contrary to the time when Venkatesh, et al, conducted research about 10 years ago. This inference is in line with conclusion and context in which results can be different depending on context and culture as implications suggested in the research of [3].…”