A study on male adult' appearance management behavior according to objectified body consciousness

Abstract

The purpose of this study was to investigate male adult' appearance management behavior according to objectified body consciousness. The subjects were 648 male adults aged from 20 to 59 and measuring instruments consisted of objectified body consciousness, appearance management behavior, and subjects' demographics attributions. The data were analyzed by Cronbach's α, factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, χ 2 test, and t-test. The results were as follows. First, 3 dimensions (body shame, body surveillance, and control belief) were emerged on objectified body consciousness, and subjects were divided into 2 groups (objectified group, and non-objectified group) by this variable. Second, male adults were deeply aware of the need of appearance management, and showed the high level of intention to perform appearance management behavior. Third, objectified group showed much more active appearance management behavior than non-objectified group. This results concluded that objectified body consciousness is a very useful variable to understand male adult' appearance management behavior.

Analysis of Physical Properties of Bleached Hair Treated with Hair Manicure

“…이러한 시대적 추세는 여성뿐 아니라 현대의 남성들까지 미적(美的) 욕구의 표출을 위하여 자기 외모 치장에 많은 투자를 하면서 타인에게 긍정적 이미지 전달을 위해 노력을 하고 있다 [3]. 그리고 외모가 자신을 더욱 당당하게 부각하는 표출 수단이자 중요한 경쟁력으로 작용한다는 인식이 여성뿐만 아니라 남성들까지도 널리 퍼지고 있다 [4]. 이렇듯 과거에는 여성들의 전유물로만 인식되던 화장이 현대에서는 남성까지 널리 보급되어 본인의 긍정적인 이미지 관리를 위하여 보편화되는 추세이다 [5].…”