A study on marketing of marigold in western Maharastra

Abstract

The study pertained to Kolhapur and Sangli districts of Western Maharashtra where marigold is cultivated extensively. The studty examined various economic aspects of marigold such as assessment of price spread, producer's share in the consumer's rupee, marketing cost and margins, marketing practices, channels involved in the marketing of marigold and problems faced by the growers in marketing of marigold. A sample of thirty farmers each were drawn from six randomly selected villages in the Hatkanangale tehsil of Kolhapur and Miraj tehsil of Sangli, total sixty sample farmers were selected for the study. Following Three marketing channels were identified in the study area for marketing of marigold -Channel I: Producer -Commission agent -Wholesaler -Retailer -Consumer. Channel II: Producer -Wholesaler -Retailer -Consumer. Channel III: Producer -Consumer. Among these channels, 33.29 per cent quantity of marigold moved through channel-I, 41.77 per cent through channel-II and 24.93 per cent through channel-III. Marketing cost in the sale of marigold was Rs.684.03, Rs.400.13 and Rs.40.42 per quintal in channel-I, channel-II and channel-III, respectively. As such marketing cost was lower in channel-III and higher in channel-I. Marketing margins earned by the different agencies were highest in the channel-I (Rs.390.19 per quintal) and it was lowest in channel-II (Rs.277.53 per quintal). The producer's net share was maximum in channel-III (100 per cent) and minimum in channel-I (85.74 per cent) which was favourable to the producer. Out of all farmers, 95.00 per cent reported the problem of higher commission charges followed by delay in payment, high cost of transportation, lack of skilled labour for grading of flowers and lack of information of market prices in the study area.  Click www.researchjournal.co.in/online/subdetail.html to purchase.

An Economic Analysis of Tuberose Marketing from Akola District, Maharashtra, India

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Production of marigold in Northern Karnataka: An economic analysis

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