A Study on Need Analysis for User-Customized Policy Information Services

Abstract

This study proposed to develop a model for user-customizable policy information services, based on an assessment of policy users' demands and a case analysis of customized services. To do this, we analyzed literature related to user customized services, performed case studies, and carried out a survey targeting policy information consumers. In this way, this study suggested that information retrieval and data offerings, reference information services, policy information network services, library marketing services, and personalized service are details which user-customizable policy information services must provide.

Analysis of the relationship of CRM-based library services with head librarians' personal and academic variables: a survey of university libraries in Pakistan

“…Airlines developed regular services for loyal customers (Jambhulkar, 2013; Farooq et al ., 2018); offered the lowest charge for tickets, and even gave complimentary tickets to customers (Chelliah and Munusamy, 2011); the telecom firms designed customized services for important customers and offered different SMS, call and Internet packages to strengthen their customer base (Shaar, 2015; Dubey and Srivastava, 2016); and the hotels introduced personal services for regular customers to get the advantages of high profits, customer loyalty and satisfaction (Amoako et al ., 2019; Liat et al ., 2014). It is a proven fact that libraries have always focused on providing excellent services to customers, but now they have to be flexible enough to customize their services as per the changing desires of users (Yoo-Lee et al ., 2013; Kwak et al ., 2019). There is a crucial need for libraries to provide high-quality, mutually beneficial services through CRM mechanisms and strategies to make customers happy and loyal.…”