A study on perceptual depreciation and product rarity for online exchange willingness of second-hand goods

Chang, Kuei-Feng; Shih, Hui-Chuan; Zhou, Yu; Pi, Shenglei; Yang, Hua

doi:10.1016/j.jclepro.2019.118315

Cited by 16 publications

(10 citation statements)

References 31 publications

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“…Study 1, which used commodity theory as a foundation, firstly showed that brand status played a significant role in attitude formation toward a CFS, that is, higher the status (approaching luxury), stronger the attitude, among both Korean and U.S. consumers. As shown in literature, this result is likely because consumers perceive a used luxury product as a scarce and unique commodity (Chang et al, 2019) and describe the purchase experience as a treasure hunt (Turunen & Leipämaa-Leskinen, 2015). Furthermore, the relationship between brand status and attitude was found to be stronger among Korean than among U.S. consumers.…”

Section: Discussionmentioning

confidence: 71%

“…Studies have shown that this notion of scarcity can play a significant role in consumers' purchase decisions (Brannon & McCabe, 2001;Klein & Leffler, 1981). If scarce, even a common commodity may increase in exchange value as long as the scarcity is recognized by both seller and buyer (Chang et al, 2019).…”

Section: Commodity Theorymentioning

confidence: 99%

“…Although commodity theory states that the value of a product should theoretically decrease with use, a concept known as depreciation, thereby decreasing the tradability of the product over time (Germer, 2005), luxury brand products are often an exception to this rule and may have a similar or even higher value as unique "vintage" products, even though they are used (Chang et al, 2019). This can be explained by the fact that luxury brands are originally produced to be exclusive, and their scarcity increases over time similar to art and antique furniture.…”

Section: Commodity Theorymentioning

confidence: 99%

“…Their scarcity preserves their desirability and tradability and gives them higher economic value as commodities (Lynn, 1991). Indeed, studies indicate that secondhand products are associated with high exchange price and psychological premium, which leads to consumers' greater willingness to exchange (Chang et al, 2019;Lin & Chang, 2013).…”

Section: Commodity Theorymentioning

confidence: 99%

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The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Ramkumar

Woo

Kim

2021

Corp Soc Responsibility Env

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While existing clothing consumption practices are contributing to increasing environmental degradation, circular fashion promises to be a more sustainable approach to keep used clothes in circulation instead of being sent to landfills. However, it is necessary to use more than just environmental benefits to motivate consumers to shop for secondhand clothing online through a circular fashion service. Therefore, through two experiments, this study tests the role of brand and social facilitation due to perceived economic and social benefits and the attitude and intention to use a circular fashion service among U.S. and Korean consumers. By applying commodity theory and social facilitation theory, this study found that brand status and a socially facilitating message can enhance perceived benefits, attitude, and intention toward using a circular fashion service, while specific effects are found differently between U.S. and Korean consumers. Implications of these findings and limitations of the study are discussed.

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Section: Discussionmentioning

confidence: 71%

Section: Commodity Theorymentioning

confidence: 99%

Section: Commodity Theorymentioning

confidence: 99%

Section: Commodity Theorymentioning

confidence: 99%

See 2 more Smart Citations

The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Ramkumar

Woo

Kim

2021

Corp Soc Responsibility Env

View full text Add to dashboard Cite

show abstract

“…In the present research, a knowledge transformation pattern based on the Spiral of Knowledge Theory was applied to explore the beneficence enlightenment-knowledge accumulation cycle model. It is believed that volunteers do not only have ideals for helping others, but also chase maximum material interests in actions; this is one of the reasons why Tzu Chi can quickly develop into a worldwide Asian Help Association [30].…”

Section: Analytical Perspectives: Spiral Of Knowledge Theorymentioning

confidence: 99%

Why Insisting in Being Volunteers? A Practical Case Study Exploring from Both Rational and Emotional Perspectives

Chang¹,

Yang²,

Cheng³

et al. 2022

International Journal of Mental Health Promotion

Self Cite

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This study explored the mechanism on how volunteers as rationalists use rationalism during their cognitive appraisal process when dealing with emotional events in their social helping behavior such as international rescue events. The authors used the triangulation method to include three studies (Study 1 is a qualitative research which explored ways of TCF leader's inspiring their volunteer workers; Study 2 is a quantitative research on the decisionmaking process of volunteer individuals involving in international rescue activities; Study 3 is a quantitative research on individuals' motivation for joining social helping behavior) for validation of Tzu Chi Foundation (TCF), which is a famous non-profit organization worldwide, to prove that volunteers as rationalists rely on the reasonable cognitive appraisal method to substantially evaluate the necessity of social helping behavior, including their emotional responses and arousals. Economic evaluation theory was used to depict volunteers as volunteers as rationalists' way of cognitive appraisal perspective towards emotional events such as international rescue cases or when participating in activities by non-profit organizations. Accordingly, this study found that volunteers as rationalists adhere to the principles of altruism, egoism, compensation, and reciprocity as part of their cognitive appraisal when responding to emotional situations. The research findings of this study depicted the volunteers' behavioral intention as volunteers as rationalists in responding to emotional events in the form of NPO helping behaviors and international rescue events. Social helping behaviors often rely on people's emotional compassion and empathy at the beginning, but social helping behaviors cannot rely solely on emotional support. To create long-term support for non-profit organizations' action plans, it is still necessary to plan rationally, turning the actions of volunteers into reasonable plans. In this way, even if the volunteers have experienced many difficulties during devotion, hindrance, and stress afterward, they can still keep in a rationalist' mindset continuously. This paper provided directions for volunteer training for non-profit organizations.

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An agent‐based multiattribute reverse auction approach for online secondhand commodities

Liu

Xiao

et al. 2021

Manage Decis Econ

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Due to the price elasticity of demand for secondhand commodities, it is difficult to establish a quantitative model for the auction. This paper proposes an agent-based multiattribute reverse auction model to support multicommodity combinatorial auction. First, this paper establishes an agent-based reverse auction model and introduces the framework, procedures, and protocols of the model in detail. Second, in light of the multicommodity environment, the targets, protocols, auction strategies, and approaches are identified. Finally, by using the proposed agent-based auction model, both buyers and sellers will reach simultaneous agreements on the details of the commodities to complete the auction.

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A study on perceptual depreciation and product rarity for online exchange willingness of second-hand goods

Cited by 16 publications

References 31 publications

The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Why Insisting in Being Volunteers? A Practical Case Study Exploring from Both Rational and Emotional Perspectives

An agent‐based multiattribute reverse auction approach for online secondhand commodities

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