A study on purchasing pattern and awareness of medicines from medical pharmacy in Chennai city

Abstract

Drug industry is a quickest developing industry in India. It is esteemed at above US 40 billion dollars. India trades enormous measure of medications to contrast regions of the planet. These days individuals are aware of what they purchase. Regardless of whether specialists recommend a medication, purchasers resort to web to get more data on the medication before they devour it. Shoppers have various insights on different sorts of medications. Understanding the buyer demeanor towards medications will assist the advertisers with figuring promoting procedures better. To study the awareness and purchasing pattern of medicine purchase form the medical shop in the study area, To analyses the awareness of medicine purchase in the study area and To evaluate the purchasing pattern of medicine in the study area. This study is test the responses got from the study survey (N=110).Using convenience sampling and primacy data collected for various customers thoughts and collected data analyzed by using Percentage methods, Chi-Square test, Friedman’s Non Parametric test, ANOVA and Independent Samples T Test.