Abstract:Purpose of this research is studying on effect of undesirable service experience and other effective factors on customer complaint behaviour. The present research in respect of goal is applied and in respect of nature and research methodology is descriptive survey, and the tool for gathering data is questionnaire. Statistical society of research are customers of Eghtesad Novin Bank, Tehran West District Branch that questionnaires were distributed to 385 available customers in the said district. For evaluating … Show more
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