Reddish-purple sweetcorn has recently been developed by our laboratory through the inclusion of an active anthocyanin biosynthesis pathway in white sweetcorn. Anthocyanin is not only responsible for the reddish-purple colour of the kernels, but has also been associated with a number of health benefits. As this product is novel, there is currently no information on changes in anthocyanin, starch or sugar concentration during postharvest storage. The current study reports the effect of a common domestic storage temperature on these key quality characteristics of reddish-purple sweetcorn over a two-week period. Storage of reddish-purple sweetcorn for 14 days at 23 °C significantly increased (p < 0.05) kernel anthocyanin concentration in half of the cobs from 36.4 mg/100 g at day 0 to 62.8 mg/100 g fresh weight (FW), and concurrently decreased sugar from 116.6 mg/g to 27.0 mg/g FW. By contrast, at 4 °C, no significant change in anthocyanin was observed, and the rate of decline in sugar concentration was significantly reduced, declining 20% after 14 days. Although storage at ambient temperature appears to be able to induce a significant increase in anthocyanin concentration, this would have to be manipulated carefully so as not to cause a decline in sugars that would significantly affect sweetness, an important attribute of sweetcorn.