2015
DOI: 10.35216/kisd.2015.10.5.79
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A Study on show window display method of expression using Fun designs

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“…With the instability of social development, modern people face increasing uneasiness and pressure, which has given rise to a psychological desire to escape reality. In this psychological phenomenon, the tendency to pursue 'Fun' rises continuously, and people become interested in simple and pleasant things, shifting from consumption for necessity to consumption for pleasure and fun [3]. American cognitive psychologist Donald A. Norman claimed in his book 'Emotional Design' that if using a product satisfies the user's need and brings pleasure simultaneously, it will quickly achieve the expected objective and generate warm and positive feelings [4].…”
Section: Introduction 11 Background and Purpose Of Researchmentioning
confidence: 99%
“…With the instability of social development, modern people face increasing uneasiness and pressure, which has given rise to a psychological desire to escape reality. In this psychological phenomenon, the tendency to pursue 'Fun' rises continuously, and people become interested in simple and pleasant things, shifting from consumption for necessity to consumption for pleasure and fun [3]. American cognitive psychologist Donald A. Norman claimed in his book 'Emotional Design' that if using a product satisfies the user's need and brings pleasure simultaneously, it will quickly achieve the expected objective and generate warm and positive feelings [4].…”
Section: Introduction 11 Background and Purpose Of Researchmentioning
confidence: 99%