2019
DOI: 10.30774/yjll.2019.10.43.35
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A study on strategy of apology speech by crisis situation

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“…Meanwhile, it has been reported that Korea has a different cultural perception of apology as compared with other Western countries. According to a study comparing the cultural and social implications of apology among Koreans and Americans [9], it has been reported that on the one hand, Americans consider apology as a kind of good manner characterized by seeking forgiveness while simultaneously restoring a damaged image or reputation; on the other hand, Koreans believe that an apology only has the effect of seeking forgiveness, which sometimes threatens their honor. In addition, it has been reported that Koreans, given their collectivistic culture, believe that it is desirable to apologize in a crisis situation and accept the fault generously because of their strong tendency to attribute failure to themselves and not to others [10].…”
Section: Introductionmentioning
confidence: 99%
“…Meanwhile, it has been reported that Korea has a different cultural perception of apology as compared with other Western countries. According to a study comparing the cultural and social implications of apology among Koreans and Americans [9], it has been reported that on the one hand, Americans consider apology as a kind of good manner characterized by seeking forgiveness while simultaneously restoring a damaged image or reputation; on the other hand, Koreans believe that an apology only has the effect of seeking forgiveness, which sometimes threatens their honor. In addition, it has been reported that Koreans, given their collectivistic culture, believe that it is desirable to apologize in a crisis situation and accept the fault generously because of their strong tendency to attribute failure to themselves and not to others [10].…”
Section: Introductionmentioning
confidence: 99%