2022
DOI: 10.3390/su142114506
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A Study on the Acceptance of Mobile-Banking Applications in India—Unified Theory of Acceptance and Sustainable Use of Technology Model (UTAUT)

Abstract: This research makes an attempt to understand various factors that influence the adoption of mobile applications. Within the context of the “Unified theory of acceptance and use of technology” (UTAUT) modified model, considering the upcoming demand and increase in demand for mobile-banking applications, the researcher tried to explore the theoretical concept between random people of various states in India. The primary data was collected by preparing a questionnaire and circulating it using Google Forms. The co… Show more

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Cited by 19 publications
(7 citation statements)
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“…According to the results of empirical analysis, the regression coefficient between social influence and purchase intention is 0.398, which has a significant positive effect on purchase intention. The majority of the existing literature supports this view [36,68]. This result shows there is a "zero distance" contact between consumers in the information age, and product promotion information will spread rapidly on the Internet.…”
Section: Social Influence Has a Positive Effect On Ocgb Purchase Inte...mentioning
confidence: 68%
“…According to the results of empirical analysis, the regression coefficient between social influence and purchase intention is 0.398, which has a significant positive effect on purchase intention. The majority of the existing literature supports this view [36,68]. This result shows there is a "zero distance" contact between consumers in the information age, and product promotion information will spread rapidly on the Internet.…”
Section: Social Influence Has a Positive Effect On Ocgb Purchase Inte...mentioning
confidence: 68%
“…Another aspect that should be noted is that these countries suffered the most deaths from the pandemic. New ways to manage the effects of the pandemic, such as nutritional aspects, can reflect this situation [ 31 ].…”
Section: Discussionmentioning
confidence: 99%
“…Menurut [11], [12] banyak studi yang mengadaptasi model TAM untuk mempelajari niat untuk mengadopsi dan menggunakan teknologi termasuk yang berkaitan dengan digital perbankan. Selain itu, telah banyak studi yang menerapkan UTAUT 2 sebagai model dalam penelitian mereka [13].…”
Section: Pendahuluanunclassified