Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018
DOI: 10.2991/emehss-18.2018.30
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A Study on the Application of Euphemism From the Perspective of Politeness Principle

Abstract: Euphemism, also called embellishing language, is a common phenomenon in language, society and culture. It is used as a mirror, reflecting moral concept, values, and aesthetic conceptions in a sense. Euphemism plays an important role in our daily life. It is used as lube in interpersonal communication that helps avoid hurting the others' feeling. It oils the human relationship in communication and helps to save face of communicators. If people make full use of euphemism, it can accelerate and facilitate interpe… Show more

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“…Euphemism is a common phenomenon in our daily conversation. Euphemism happens when people use a more modest word to avoid misunderstanding (Crespo-Fernández, 2018;Dalamu, 2018;He, 2018;Jing-Schmidt, 2019). People use euphemisms almost all the time without even realizing it.…”
Section: Introductionmentioning
confidence: 99%
“…Euphemism is a common phenomenon in our daily conversation. Euphemism happens when people use a more modest word to avoid misunderstanding (Crespo-Fernández, 2018;Dalamu, 2018;He, 2018;Jing-Schmidt, 2019). People use euphemisms almost all the time without even realizing it.…”
Section: Introductionmentioning
confidence: 99%