A study on the determinants of social media based learning in higher education

Rahman, Tazizur; Kim, Yang Sok; Noh, Mijin; Lee, Choong Kwon

doi:10.1007/s11423-021-09987-2

Cited by 19 publications

(16 citation statements)

References 92 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…A recent study by Al Kurdi et al (2021) investigated the impact of social norms in influencing students intention to use social media networks. Furthermore, a study by Rahman et al (2021) has found social influence as one of the determining factors to use social media based learning.…”

mentioning

confidence: 99%

The Adoption of Social Media Marketing by Home-based Businesses in Saudi Arabia

Alharthi

Alhothali

2021

MMI

View full text Add to dashboard Cite

Social media applications have revolutionized doing business and attracted the attention of practitioners, scholars, and policymakers. Social media applications offer business owners plenty of benefits as it enables businesses to get exposed, gain competitive advantage, and communicate with customers. However, limited studies have considered measuring the adoption of social media marketing by micro-businesses, such as home-based businesses. This research examines social media adoption by home-based companies in Saudi Arabia using the Technology Acceptance Model (TAM). A self-administered online questionnaire is utilized to collect data. A total of 188 home-based business owners completed the questionnaires. Structural equation modeling using SPSS, Amos is utilized for data analysis. The findings show that perceived usefulness and social influence positively impact the Intention to use social media marketing. Ease of use positively influences perceived usefulness. Further, the Intention to use has a subsequent impact on user behavior. The study has implications for policy, decision-makers, and the General authority of SMEs (Monsha’at) in Saudi Arabia. The research results show that social influence is a significant positive predictor of social media marketing usage. Besides, the Intention to use social media marketing has a statistically positive impact on user behavior. The study validates the TAM model in a rarely studied context due to its invisible nature. The authors also describe a profile of HBBs owners in Saudi Arabia by explaining their demographic and behavioral characteristics regarding owners’ gender, age and education, and prior experience. This paper contributes original empirical evidence on the adoption of social media marketing by the HBBs in Saudi Arabia. Given the lack of previous studies on this micro-business sector in general and Saudi Arabia, these findings are essential. The present study demonstrates several managerial implications. First of all, policymakers should consider this micro-business sector when developing policies and strategies to provide support and support. The government should establish an electronic platform that connects all business owners.

show abstract

mentioning

confidence: 99%

The Adoption of Social Media Marketing by Home-based Businesses in Saudi Arabia

Alharthi

Alhothali

2021

MMI

View full text Add to dashboard Cite

show abstract

“…The amalgamation of social media platforms with Information and Communication Technology-based infrastructure can help in higher education development around the world. Social media platforms can help in the facilitation of an interactive experience along with cooperative and participative learning [ 54 ]. Social media has played a major role in higher education along with an essential driver to continue usage along with better Internet access [ 55 ].…”

Section: Literature Reviewmentioning

confidence: 99%

A study on social media and higher education during the COVID-19 pandemic

Sengupta

Vaish

2023

Univ Access Inf Soc

View full text Add to dashboard Cite

Nowadays social media usage has increased drastically among the stakeholders of higher educational institutions. The COVID-19 pandemic has suddenly increased the surge of social media users due to the forced implementation of online pedagogy and travel restrictions. The research study presented in this paper attempted to analyze social media usage in higher education. The data were collected from primary and secondary sources with the help of leading research databases, survey questionnaires, the Delphi method, and brainstorming sessions. Statistical tools and analytic techniques incorporated in the study included bibliometric analysis, word cloud, co-occurrence network, thematic map, thematic evolution, co-word analysis, country-wise analysis along with collaboration network, statistical survey, mind mapping, and analytic hierarchy process. The study justified the aspects of social media usage in the higher educational environment. It was found that the research fraternity around the globe focused more on understanding the aspects of social media and higher education during the trying times of the Coronavirus crisis. The maximum impact of social media usage on higher education was found to be from teaching–learning and discussions, and public relations and networking. It was also found that social networking platforms like WhatsApp, YouTube, Facebook (Meta), LinkedIn, Instagram, and Twitter were very common among the stakeholders of higher education. This study is of huge importance because it can help in paving the way to strategize remedial measures for increasing positivity and minimizing the negativity of social media usage in institutions of higher education across the world. Supplementary Information The online version contains supplementary material available at 10.1007/s10209-023-00988-x.

show abstract

“…These researchers have argued that learners' knowledge activities (e.g., exchanging knowledge, discussion, interaction, and networking) are the main mediators in the relationship between media use and positive learning effects (Gulzar et al, 2021). A handful of researchers also specified the relationship between media usage and positive consequences by adding new factors (e.g., facility conditions, performance expectancy, effort expectancy) or rearranging the constructs to find predictors or moderators (Barton et al, 2021;Rahman et al, 2021). By classifying learners' behaviors, purposes, and consequences, researchers have been capturing the nuances and inferring what could be beneficial to learning from learners' media usage.…”

Section: Research In Learners' Media Usage Behaviorsmentioning

confidence: 99%

Media Usage Behaviors of Learners in ODDE

Bong¹,

Liu²

2022

Handbook of Open, Distance and Digital Education

View full text Add to dashboard Cite

In the digital era and with the prevalence of media usage in open, distance, and digital education, learners increasingly use media to facilitate their learning in various ways. Media usage in today’s learning environment ranges from watching a video or listening to a podcast to annotating a digital book collaboratively or sharing thoughts on Twitter. Learners demonstrate diverse media usage behaviors under different settings for different purposes. The goal of this chapter is to provide a comprehensive overview of learners’ media usage in open, distance, and digital education settings. In this chapter, the authors first review the development of media usage in open, distance, and digital education, as well as learner media usage behavior as a research-agenda shift from a contemporary research and practice perspective. Next, the diverse learner typologies regarding media usage behaviors, as well as research on learner media usage and its implications, are discussed. The chapter concludes with an outlook on media usage in open, distance, and digital education and research directions in the near future. Understanding learners’ media usage will guide research on how to promote learning with the facilitation of media and provide insights into the design and development of future open, distance, and digital education.

show abstract

A study on the determinants of social media based learning in higher education

Cited by 19 publications

References 92 publications

The Adoption of Social Media Marketing by Home-based Businesses in Saudi Arabia

The Adoption of Social Media Marketing by Home-based Businesses in Saudi Arabia

A study on social media and higher education during the COVID-19 pandemic

Media Usage Behaviors of Learners in ODDE

Contact Info

Product

Resources

About