A Study on the Determinants of Open Market Usage in Korean and Chinese E-Commerce Customers: Comparative Analysis of G-Market and Taobao.com

Moon, Hee Cheol; Bae, Myong-Ryeol; Liu, Xiaoang

doi:10.17255/etr.11.2.201305.1

ETR

2013

DOI: 10.17255/etr.11.2.201305.1

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A Study on the Determinants of Open Market Usage in Korean and Chinese E-Commerce Customers: Comparative Analysis of G-Market and Taobao.com

Hee Cheol Moon¹,

Myong-Ryeol Bae²,

Xiaoang Liu³

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A Study on the Determinants of Open Market Usage in Korean and Chinese E-Commerce Customers: Comparative Analysis of G-Market and Taobao.com

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