A study on the development of Service Brand Equity Model: Focused on the comparison Service Brand Equity Model to SERVQUAL Model

Hong, Sung-Tai; Woonbong, Na; 김선숙,; 박성영,

doi:10.17053/jcc.2013.16.3.009

journalofconsumptionculture

2013

DOI: 10.17053/jcc.2013.16.3.009

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A study on the development of Service Brand Equity Model: Focused on the comparison Service Brand Equity Model to SERVQUAL Model

Sung-Tai Hong¹,

Na Woonbong²,

김선숙 김선숙³

et al.

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A study on the development of Service Brand Equity Model: Focused on the comparison Service Brand Equity Model to SERVQUAL Model

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References 43 publications

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