A Study on the Diffusion of Mobile Payment Usage in China : Focusing on the Use Diffusion Model

Abstract

Mobile payments have become a major payment method in China in a short period of time due to its convenience. This has gradually made the lives of Chinese consumers more mobile and improved their efficiency. In this regard, this study analyzed the current status of mobile payment usage in China based on the use diffusion model targeting 440 Chinese consumers. First, exploratory and confirmatory factor analysis was conducted to find out the influence and determinants of the spread of mobile payment use. As a result, it was classified into environmental creation, technology dependence, and technology anxiety. After that, the structural model was analyzed to verify the path hypothesis. As a result, environment creation and technical anxiety influenced the characteristics of mobile payment usage. And it was found that technology dependence, technology anxiety, and diversity among the characteristics of use had a significant effect on the diffusion outcome. In particular, technology anxiety has been shown to be an important factor that not only increases the spread and satisfaction of consumers, but also increases the intention to accept new technologies that will be introduced in the future. Therefore, research on consumer's technology anxiety is needed in the future, and this is expected to contribute to devising measures to increase consumer acceptance of technology.