A Study on the Diffusion Strategies of Wood Culture Using Analytic
                    Hierarchy Process (AHP)

YANG, Jiyoon; YANG, Myungsun; HAN, Yeonjung; KIM, Myungkil; HWANG, Won Joung

doi:10.5658/wood.2023.51.6.555

J. Korean Wood Sci. Technol.

2023

DOI: 10.5658/wood.2023.51.6.555

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A Study on the Diffusion Strategies of Wood Culture Using Analytic Hierarchy Process (AHP)

Jiyoon YANG,

Myungsun YANG,

Yeonjung HAN

et al.

Abstract: Recent government policies related to climate change have increased the importance of wood as a carbon

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2024

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A Study on the Positioning Strategy of Wood Cultural Experience Center

WON,

BYEON,

YOON

et al. 2024

J. Korean Wood Sci. Technol.

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The increase in atmospheric carbon dioxide concentrations is known to be closely associated with climate change and global warming. In this sense, considering that facilities for appropriate education and experience on wood, which is a carbon pool, have been required, this study targets the Wood Cultural Experience Centers, which are in current operation, examines and evaluates their operation status and policy changes, and ultimately derives a successful positioning plan. To this end, it conducts a survey, and the results are as follows. First, as a result of the similarity analysis (KYST: Kruskal-Young-Shepard-Torgerson program) with facilities with leisure activities and educational functions, the Wood Cultural Experience Center have competition with natural recreation forests in terms of naturalness, and it has competition with the career experience center and youth training center in terms of experiential observation. Second, the result of positioning analysis of the attribute space map indicates that the Wood Cultural Experience Center is positively perceived in terms of such attributes as naturalness, experiential learning or recreation, and preservation of natural environment, but is negatively recognized in terms of accessibility, escape from daily life, and things to see.

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A Study on the Positioning Strategy of Wood Cultural Experience Center

WON,

BYEON,

YOON

et al. 2024

J. Korean Wood Sci. Technol.

View full text Add to dashboard Cite

show abstract

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A Study on the Diffusion Strategies of Wood Culture Using Analytic Hierarchy Process (AHP)

Abstract: Recent government policies related to climate change have increased the importance of wood as a carbon

Cited by 1 publication

References 26 publications

A Study on the Positioning Strategy of Wood Cultural Experience Center

A Study on the Positioning Strategy of Wood Cultural Experience Center

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