A study on the Effects of Internal Customer Assistance Activity on Market Orientation and Customer Orientation

Lee, Gun-Hong; Jang, Byeong-Jib; Yoon, Ji-Eun; Kim, Yong-Beom

doi:10.12812/ksms.2012.14.3.245

Journal of the Korea Safety Management and Science

2012

DOI: 10.12812/ksms.2012.14.3.245

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A study on the Effects of Internal Customer Assistance Activity on Market Orientation and Customer Orientation

Gun-Hong Lee

Byeong-Jib Jang²,

Ji-Eun Yoon³

et al.

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A study on the Effects of Internal Customer Assistance Activity on Market Orientation and Customer Orientation

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References 47 publications

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