A Study on the Growing Popularity and Purchase of Fashion Product From Online Stores in India

Farid, Afrose Fathima

doi:10.15623/ijret.2015.0408061

Cited by 4 publications

(3 citation statements)

References 24 publications

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“…Indian buyers are encouraged to buy fashion items from online retailers (Goel, P., et al (2022). [6]) by factors including convenience of purchasing, a broad price range, and brand diversity (Afrose, Fathima, Farid, (2015). [7]), product choice, pricing, application interface, and brands.…”

Section: Overview Of Fashion Products Buying From Online In Indiamentioning

confidence: 99%

“…[6]) by factors including convenience of purchasing, a broad price range, and brand diversity (Afrose, Fathima, Farid, (2015). [7]), product choice, pricing, application interface, and brands. Additionally, the substantial shifts brought about by technology, particularly social media, led to the development of online shopping.…”

Section: Overview Of Fashion Products Buying From Online In Indiamentioning

confidence: 99%

“…It is also necessary for fashion firms to use social media promotional activities to satisfy customer needs and stay competitive. 7 Short, H. L. (2022). [51] This study focuses mainly on sustainable fashion promotion by using one of the most prominent social media platforms, Twitter.…”

Section: N Et Al (2023) [50]mentioning

confidence: 99%

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Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review

K.,

Aithal,

Panakaje

2023

IJMTS

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Purpose: This study examines how social media affects the fashion business, paying particular attention to how it modifies customer choices, attitudes, and perceptions. It looks at user-generated content, influencers, and other aspects of social media dynamics. The ultimate objective is to influence marketing strategies and business practices in the fashion industry and contribute to a greater grasp of the current customer landscape. The study provides insights into the intricate interactions between social media and consumers' purchasing behaviour in the context of fashion items by synthesizing the body of current literature and empirical data. Design/Methodology/Approach: This study is mainly based on secondary data collected from various published works, including Statista reports on Accessories, Footwear, and E-Commerce in India facts and figures: 2023, Digital 2023 India, Wazier Analysis: 2022, ecommerceDB: 2023, ECDB: Fashion Market in India: 2023, and India Retail and Ecommerce Trends Report 2022. The information was also collected from reputed journal articles from different research websites like Google Scholar, ResearchGate, Web of Science, and Taylor & Francis. Findings: The different reports and published work show that social media is an important tool not only for communication but also for businesses. It also found that social media is an inspirational source as well as a place for making online purchases or shopping destinations, emphasizing the static nature of the customer journey. Originality/Value: This study examines consumer purchasing behaviour online and the body of literature to help manufacturers, business owners, and retailers comprehend how social media affects consumer purchasing behaviour and create winning marketing plans that boost revenue and profits. Paper type: Review of Literature

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Section: Overview Of Fashion Products Buying From Online In Indiamentioning

confidence: 99%

Section: Overview Of Fashion Products Buying From Online In Indiamentioning

confidence: 99%

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Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review

K.,

Aithal,

Panakaje

2023

IJMTS

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Assessing customers' attitude towards online apparel shopping: A three-way interaction model

Patel

Singh

Rana

et al. 2023

Journal of Business Research

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Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan

Chaturvedi

Gupta

Hada³

2016

SSRN Journal

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The growing use of social media is changing the consumer buying behavior across countries and regions. However, consumers in a developing region like Rajasthan are generally described as risk reluctant and hence the impact of social media on consumer online buying behavior is a pertinent topic of interest to marketers and researchers. Evidence of empirical research in this area is very limited. This research paper attempts to study the purchase behavior of consumers who buy apparels through the e-commerce system of social media by examining a random sample of 404 consumers from Rajasthan. Factors driving consumers to purchase online apparels through e-commerce in social media included information seeking, perceived risk, and trust. The empirical research findings through an SPSS 22 analysis suggest that there is a moderate to significant effect of social media on online apparel buying behavior in Rajasthan, with trust being the most significantly affected element followed by perceived risk and information seeking behavior.

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A Study on the Growing Popularity and Purchase of Fashion Product From Online Stores in India

Cited by 4 publications

References 24 publications

Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review

Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review

Assessing customers' attitude towards online apparel shopping: A three-way interaction model

Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan

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