A Study on the Influence of Corporate Image on Corporate Reputation According to The Hotel enterprise’s Corporate Social Responsibility

Kyusang, Lee; 박사수료, 경기대학교 일반대학원 관광경영학과; Kim, Young-Gon; We, Juyeon

doi:10.18604/tmro.2020.24.1.14

Cited by 2 publications

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“…The corporate reputation factor comprised six items, modifying and supplementing the [65] questionnaire based on previous research [29,66] to suit the purpose of this study.…”

Section: Research Instrumentsmentioning

confidence: 99%

The impact of eco-friendly marketing by sportswear brands in response to climate change awareness on the intention to continue use: The mediating effects of social value and corporate reputation

Jung

2024

5003

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This study investigates the structural relationships between eco-friendly marketing, social value, corporate reputation and the intention to continue using sportswear brands grounded in climate change awareness. Moreover, it aims to explore the mediating effects of social value and corporate reputation within the relationship between eco-friendly marketing and intention to continue use. It explores the mediating effects of social value and corporate reputation on sportswear brands’ eco-friendly marketing and intention to continue use. 240 sports enthusiasts relevant to eco-friendly marketing by sportswear brands were selected for a survey using convenience sampling. Data were analyzed using SPSS and AMOS for descriptive statistics, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation modeling and bootstrapping. It was found that awareness of climate change positively influenced eco-friendly marketing. Eco-friendly marketing positively influenced intention to continue use, social value and corporate reputation, social value positively influenced intention to continue use, corporate reputation positively influenced intention to continue use, social value showed a significant mediating effect in the relationship between eco-friendly marketing and intention to continue use and corporate reputation showed a significant mediating effect between eco-friendly marketing and intention to continue use. These results provide foundational data for sportswear brands to establish eco-friendly marketing strategies in response to climate change and offer practical insights for enhancing consumers’ intentions to continue using.

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“…The corporate reputation factor comprised six items, modifying and supplementing the [65] questionnaire based on previous research [29,66] to suit the purpose of this study.…”

Section: Research Instrumentsmentioning

confidence: 99%

The impact of eco-friendly marketing by sportswear brands in response to climate change awareness on the intention to continue use: The mediating effects of social value and corporate reputation

Jung

2024

5003

View full text Add to dashboard Cite

show abstract

Examining the effects of hotel reputation in the relationship between environmental performance and hotel financial performance

Vicario

Ruiz‐Palomo

Fernández-Miguélez

et al. 2022

Journal of Hospitality and Tourism Management

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A Study on the Influence of Corporate Image on Corporate Reputation According to The Hotel enterprise’s Corporate Social Responsibility

Cited by 2 publications

References 0 publications

The impact of eco-friendly marketing by sportswear brands in response to climate change awareness on the intention to continue use: The mediating effects of social value and corporate reputation

The impact of eco-friendly marketing by sportswear brands in response to climate change awareness on the intention to continue use: The mediating effects of social value and corporate reputation

Examining the effects of hotel reputation in the relationship between environmental performance and hotel financial performance

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