A Study on the Influence of Recognition for Jeonju Hanok Village on the Image of Traditional Cultures and Satisfaction with Traditional Korean Restaurants

며5 국내의 대표적 방문 명소로 인식됨에 따라 관련된 연 ABSTRACTPurpose: The purposes of this study were to analyze visitors' food needs and identify the Push-Pull factor in Jeonju Hanok Village. Methods: A questionnaire was developed based on previous research to survey Korean adults who visited Jeonju city. A total of 580 questionnaires were used for the analysis. Results: Most of the subjects who visited Jeonju Hanok Village had food purchase experiences in Jeonju Hanok Village (96.4%). 'Traditional Korean food (26.5%)' was the most purchased food, followed by 'foreign food (25.8%)' and 'Korean food combined with foreign food (16.8%)'. Satisfaction of food purchases (3.35 points) was higher than average. The primary reason for satisfaction was 'the food is delicious (23.0%)', and the reason for dissatisfaction was 'the food is expensive (48.1%)'. In the push and pull factor analysis for identifying visit motivation, 'local food seeking', 'experience seeking', 'relaxation seeking', and 'friendship seeking' were push factors while 'traditional culture', 'facility convenience', 'experience activity', and 'food experience' were pull factors. There was a significant correlation between the push and pull factors. Regression analysis showed that all push factors influenced satisfaction. However, among pull factors, only 'food experience' and 'traditional culture' influenced satisfaction. Conclusion: In conclusion, this study indicates that food-related factors are destination characteristics (Pull factor) influencing intrinsic visit motivation (Push factor) and satisfaction. It is necessary to develop various food tourism products to satisfy visitors' needs and continuous visits in Jeonju Hanok Village. This study suggests the importance of research on food factors and provides useful basic data to establish positioning strategies for food cultural development in Jeonju Hanok Village.

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A Study on the Influence of Recognition for Jeonju Hanok Village on the Image of Traditional Cultures and Satisfaction with Traditional Korean Restaurants

Cited by 2 publications

References 1 publication

Effect of Menu Reliability on Consumer Satisfaction at Rice Cake Cafe using Domestically Grown Agricultural Products - Focus on Jeonju Hanok Village -

Effect of Menu Reliability on Consumer Satisfaction at Rice Cake Cafe using Domestically Grown Agricultural Products - Focus on Jeonju Hanok Village -

Analysis of consumers' needs and satisfaction related to food culture in Jeonju Hanok Village: Application of the Push-Pull factor theory

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